It’s in the Language We Use… Isn’t It?
By Len Dubois, Sr. Vice President, Marketing & Sales Support, Harte Hanks Trillium Software By Len Dubois, Sr. Vice President,…
Yo-Yo Ma, Social Scientist
What can we learn from a cello player?By Roger WoodFounder (ART+DATA) InstituteTraditional Chinese: 马友友 What can we learn from a…
Start-up? You Should Start with a Big Data Mindset
BY EDWARD BOUDROT BY EDWARD BOUDROTBig Data can come in small packages How can a company leverage data across multiple sources…
5 Data Analytics Tools You Need for Marketing
In O’Reilly Media's book “Beautiful Data,” the authors suggest that few things are more powerful than today’s data metrics tools.…
5 Rules for Better Sales Analytics
Sales performance isn’t just about sales numbers and sales activities. Sure, trends in sales success are deeply tied to sales…
Location Intelligence: Top 12 industries
Location Intelligence (LI) – the ability to map and compare your spatially significant data with your more traditional metrics captured…
Marketing Isn’t Dead – It’s Everywhere
Last week Bill Lee wrote a controversial article in which he claimed that “marketing was dead” (yet another clever use…
The Benefits of Multivariate Testing Data For Your Online Business
There's no doubt that the competition on marketing nowadays have soared up to a high new level.This is also the…
Paid, Earned and Owned Are Dead
It’s absolutely perfect timing for this blog post (which I’ve been thinking about for the last month or so), hot…
The Analytics Journey
In today’s world, analytics is a widely used terminology but with several different connotations. These differences arise from the various…
