Focus: Five Resolutions for Digital Marketers

January 24, 2013
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In 2011, I came up with 17 resolutions, and while these resolutions were very popular, they were far too many to achieve in one calendar year. So in 2012, I came up with five resolutions. The five trends included a sharp focus on transactional messaging, a cross-channel preference center, and a keen focus on deliverability. (more…)