Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    big data analytics in transporation
    Turning Data Into Decisions: How Analytics Improves Transportation Strategy
    3 Min Read
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: 5 Data Analytics Tools You Need for Marketing
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Analytics > Web Analytics > 5 Data Analytics Tools You Need for Marketing
AnalyticsExclusiveMarketingWeb Analytics

5 Data Analytics Tools You Need for Marketing

jon_dawson
jon_dawson
5 Min Read
SHARE

In O’Reilly Media’s book “Beautiful Data,” the authors suggest that few things are more powerful than today’s data metrics tools. In fact, measuring powerful data gives us incredibly sophisticated insight into just about any type of human behavior, from shopping trends, to diet, to web surfing habits, to something as specific as sleep patterns in adult males.

Data Metrics and Web Marketing

In O’Reilly Media’s book “Beautiful Data,” the authors suggest that few things are more powerful than today’s data metrics tools. In fact, measuring powerful data gives us incredibly sophisticated insight into just about any type of human behavior, from shopping trends, to diet, to web surfing habits, to something as specific as sleep patterns in adult males.

Data Metrics and Web Marketing

More Read

Analytics Revolution
Analytics Revolution: Why the Struggle for Growth?
Using Data to Build Energy Efficient Cities
3 Ways Data is Used in Today’s 1:1 Personalized Marketing Strategies
2 Ways Your Data Might Be Skewed Without Your Knowledge
Socializing Predictive Analytics within Your Organization

Without powerful metrics solutions, marketers would have no way of truly knowing how their marketing campaigns were performing. Today’s data metrics tools helps you understand how your marketing campaigns are performing, who your audience is, and how they respond to your campaigns, as well as how you’re actually doing on the social media engagement front. Web-based marketing lives and breathes data, and metrics tools help interpret that data so you can make the best marketing decisions possible.

Five Data Analytics Tools For Web Marketers

1. ZoHo – ZoHo, the maker of one of the most popular customer relationship management (CRM) solutions, has ramped up its service by introducing a marketing performance metrics system called ZoHo Campaigns. The app works seamlessly with the ZoHo CRM, as well as several other customer relationship management services that allow you to import/export contacts. Essentially, ZoHo Campaigns lets you monitor both your email and social media campaigns with a feature-rich metrics dashboard, not unlike the one you use to monitor activities in the ZoHo CRM dashboard.

2. URL Builder – If you’re a budget-conscious web marketer, you may want to consider the free metrics tool from DKS Systems called URL Builder. The idea behind the tool is that you shouldn’t even bother with a campaign if you can’t measure its effectiveness. You can measure everything from PPC campaigns to social media engagement to hyperlinks to blogger outreach campaigns to individual email blasts.

3. Online Marketing ROI Calendar – Ion Interactive, the enterprise level provider of landing page solutions, has recently unveiled its ROI calendar tool. Not only is the app free, it lets you monitor all multi-channel marketing revenue to ensure you’re getting the most out of your cross channel marketing efforts. There’s no registration required. The Online Marketing ROI Calendar is a simple point-and-click solution.

4. Google Analytics – Google Analytics may seem like a no-brainer, but it’s hands-down the most essential analytics tool for any marketing campaign. GA lets you monitor every aspect of a web page’s performance. With new enhancements being added to the widely used analytics tool on a regular basis, you can monitor everything from traffic to user demographics to social interactions to performance data on specific pieces of content throughout your site.

5. HootSuite – The fact that the web is incredibly social is not necessarily breaking news. Every marketing campaign is deeply connected to engagement on social networks. For higher levels of social engagement across multiple platforms, fewer tools are more sophisticated than HootSuite’s analytics panel. All data analytics processes can be customized and automated to simplify your social media data across multiple platforms.

When it comes to web marketing, you can’t separate performance management from the equation. On top of that, no analytics solution will fit perfectly for every campaign. These short but sweet videos will help you try on a few tools to see how they fit. The bottom line here is that analyzing data is simply a means to an end – that is, framing a clear picture of your marketing strategy.

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

big data analytics in transporation
Turning Data Into Decisions: How Analytics Improves Transportation Strategy
Analytics Big Data Exclusive
AI and fund manager software
AI And The Acceleration Of Information Flows From Fund Managers To Investors
Artificial Intelligence Exclusive
sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

clean data for big data analytics
AnalyticsBig DataData QualityExclusive

5 Techniques to Make Your Big Data Analytics More Effective

6 Min Read

“We are witnessing a seismic shift in information technology — the kind that comes around every…”

1 Min Read
Image
ExclusivePredictive Analytics

Inside a Consumer’s Mind with Text Analytics

5 Min Read

20 Years of BI

4 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots
AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?