5 Data Analytics Tools You Need for Marketing

September 17, 2012
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In O’Reilly Media’s book “Beautiful Data,” the authors suggest that few things are more powerful than today’s data metrics tools. In fact, measuring powerful data gives us incredibly sophisticated insight into just about any type of human behavior, from shopping trends, to diet, to web surfing habits, to something as specific as sleep patterns in adult males.

Data Metrics and Web Marketing

In O’Reilly Media’s book “Beautiful Data,” the authors suggest that few things are more powerful than today’s data metrics tools. In fact, measuring powerful data gives us incredibly sophisticated insight into just about any type of human behavior, from shopping trends, to diet, to web surfing habits, to something as specific as sleep patterns in adult males.

Data Metrics and Web Marketing

Without powerful metrics solutions, marketers would have no way of truly knowing how their marketing campaigns were performing. Today’s data metrics tools helps you understand how your marketing campaigns are performing, who your audience is, and how they respond to your campaigns, as well as how you’re actually doing on the social media engagement front. Web-based marketing lives and breathes data, and metrics tools help interpret that data so you can make the best marketing decisions possible.

Five Data Analytics Tools For Web Marketers

1. ZoHo – ZoHo, the maker of one of the most popular customer relationship management (CRM) solutions, has ramped up its service by introducing a marketing performance metrics system called ZoHo Campaigns. The app works seamlessly with the ZoHo CRM, as well as several other customer relationship management services that allow you to import/export contacts. Essentially, ZoHo Campaigns lets you monitor both your email and social media campaigns with a feature-rich metrics dashboard, not unlike the one you use to monitor activities in the ZoHo CRM dashboard.

2. URL Builder – If you’re a budget-conscious web marketer, you may want to consider the free metrics tool from DKS Systems called URL Builder. The idea behind the tool is that you shouldn’t even bother with a campaign if you can’t measure its effectiveness. You can measure everything from PPC campaigns to social media engagement to hyperlinks to blogger outreach campaigns to individual email blasts.

3. Online Marketing ROI Calendar – Ion Interactive, the enterprise level provider of landing page solutions, has recently unveiled its ROI calendar tool. Not only is the app free, it lets you monitor all multi-channel marketing revenue to ensure you’re getting the most out of your cross channel marketing efforts. There’s no registration required. The Online Marketing ROI Calendar is a simple point-and-click solution.

4. Google Analytics – Google Analytics may seem like a no-brainer, but it’s hands-down the most essential analytics tool for any marketing campaign. GA lets you monitor every aspect of a web page’s performance. With new enhancements being added to the widely used analytics tool on a regular basis, you can monitor everything from traffic to user demographics to social interactions to performance data on specific pieces of content throughout your site.

5. HootSuite – The fact that the web is incredibly social is not necessarily breaking news. Every marketing campaign is deeply connected to engagement on social networks. For higher levels of social engagement across multiple platforms, fewer tools are more sophisticated than HootSuite’s analytics panel. All data analytics processes can be customized and automated to simplify your social media data across multiple platforms.

When it comes to web marketing, you can’t separate performance management from the equation. On top of that, no analytics solution will fit perfectly for every campaign. These short but sweet videos will help you try on a few tools to see how they fit. The bottom line here is that analyzing data is simply a means to an end – that is, framing a clear picture of your marketing strategy.