The power of social media is only growing, so knowing how to use social media analytics to your advantage is optimal for marketing success.
Are you ready to boost marketing ROI with big data? It all comes down to how and what data you use to fuel digital marketing.
![Predicting Airline Loyalty Churn – Cathay Pacific Marco Polo [Case Study]](https://www.smartdatacollective.com/wp-content/uploads/2017/07/airline-loyalty-520x260.jpg)
Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at…
Social media and big data are so interconnected that they have almost become synonymous in some circles. The fact of…
Web analytics technology has evolved in remarkable ways over the last 20 years. Web-Counter, the first traffic analytics tool, was…
Every organization collects, stores and retains portions of dark data. It’s the digital equivalent of emotional baggage which hangs around…
You've heard of them all: Myspace, Friendster, LinkedIn (post Microsoft) - all in one day and out the next. Social…
An Introduction to Data-Driven Marketing for the Auto IndustryWithout a doubt, data has become the currency that fuels competitive (more…)
The amount of data businesses have today to analyze and utilize is unprecedented, and it’s literally growing every second. With…
The above diagram was compiled by Florence Nightingale, who was – according to The Font – “a celebrated English social reformer and statistician, and the founder of…
At a time in our history when there is more data than ever before, the overwhelming majority of companies ...
Money Out the Window It’s scary to think about the dollars involved, but with over 70% of Business Intelligence and Data Warehousing projects failing it is surprising…
I always make the point that data is everywhere – and that a lot of it is free.
The internet and ecommerce world offers endless possibilities to use customer analytics and big data ..
