Report: Brands Use Advanced Analytics to Reach Double Digit Growth
Social Media Analytics
1416 views
Social Media Analytics
1416 views

Report: Brands Use Advanced Analytics to Reach Double Digit Growth

Sean Mallon - March 28, 2017

Web analytics technology has evolved in remarkable ways over the last 20 years. Web-Counter, the first traffic analytics tool, was…

Dark Data: The hidden billion dollar opportunity
Analytics
5365 views
Analytics
5365 views

Dark Data: The hidden billion dollar opportunity

Mark Ross-Smith - December 29, 2016

Every organization collects, stores and retains portions of dark data. It’s the digital equivalent of emotional baggage which hangs around…

Long Live KPIs: Innovation is the New Black
Analytics
1662 views
Analytics
1662 views

Long Live KPIs: Innovation is the New Black

Melissa Thermidor - July 12, 2016

You've heard of them all: Myspace, Friendster, LinkedIn (post Microsoft) - all in one day and out the next. Social…

Market Research
778 views

Tactics to Hyper-personalization

rautsan - June 29, 2016

Social Media Analytics
380 views

An Introduction to Data-Driven Marketing for the Auto Industry

Lbedgood - March 11, 2016

An Introduction to Data-Driven Marketing for the Auto IndustryWithout a doubt, data has become the currency that fuels competitive (more…)

Social Media Analytics
654 views

How Does Big Data Change Social Media Marketing Strategies?

Ryan Kh - March 8, 2016

The amount of data businesses have today to analyze and utilize is unprecedented, and it’s literally growing every second. With…

Big Data
916 views

What Does Big Data Mean for the Future of Social Media?

Ryan Kh - November 18, 2015

The social media industry has grown leaps and bounds in the past decade, but some challenges have persisted. Major networks…

Best Practices
285 views

5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty

Treddy - June 18, 2015

USING DATA ANALYTICS TO REDEFINE CUSTOMER SERVICE, IN-FLIGHT SERVICE, LOYALTY PROGRAMS & MARKETINGMost people will agree that air travel today…

Analytics
476 views

Redefining Loyalty Programs with Big Data and Hadoop

Davemendle - June 11, 2015

Building Real Customer Relationships from Reward-Based FlingsA loyalty program should not be about points, rewards, or status. While these perks…

Analytics
395 views

The Perils of Marketing Attribution

BillFranks - April 14, 2015

Editor's note (4/22/2015): We're proud to announce that Bill Franks will be sharing his expertise at The Social Shake-Up 2015…