Social media and big data are so interconnected that they have almost become synonymous in some circles. The fact of…
Web analytics technology has evolved in remarkable ways over the last 20 years. Web-Counter, the first traffic analytics tool, was…
Every organization collects, stores and retains portions of dark data. It’s the digital equivalent of emotional baggage which hangs around…
You've heard of them all: Myspace, Friendster, LinkedIn (post Microsoft) - all in one day and out the next. Social…
An Introduction to Data-Driven Marketing for the Auto IndustryWithout a doubt, data has become the currency that fuels competitive (more…)
The amount of data businesses have today to analyze and utilize is unprecedented, and it’s literally growing every second. With…
The social media industry has grown leaps and bounds in the past decade, but some challenges have persisted. Major networks…
USING DATA ANALYTICS TO REDEFINE CUSTOMER SERVICE, IN-FLIGHT SERVICE, LOYALTY PROGRAMS & MARKETINGMost people will agree that air travel today…
Building Real Customer Relationships from Reward-Based FlingsA loyalty program should not be about points, rewards, or status. While these perks…
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