Predicting Airline Loyalty Churn – Cathay Pacific Marco Polo [Case Study]
Analytics
117 shares6,533 views
Analytics
117 shares6,533 views

Predicting Airline Loyalty Churn – Cathay Pacific Marco Polo [Case Study]

Mark Ross-Smith - July 5, 2017

Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at…

How big data is affecting social media metrics and Facebook ad strategies
Social Data
8893 views
Social Data
8893 views

How big data is affecting social media metrics and Facebook ad strategies

Elianna hyde - May 11, 2017

Social media and big data are so interconnected that they have almost become synonymous in some circles. The fact of…

Report: Brands Use Advanced Analytics to Reach Double Digit Growth
Social Media Analytics
5172 views
Social Media Analytics
5172 views

Report: Brands Use Advanced Analytics to Reach Double Digit Growth

Sean Mallon - March 28, 2017

Web analytics technology has evolved in remarkable ways over the last 20 years. Web-Counter, the first traffic analytics tool, was…

Dark Data: The hidden billion dollar opportunity
Analytics
13694 views
Analytics
13694 views

Dark Data: The hidden billion dollar opportunity

Mark Ross-Smith - December 29, 2016

Every organization collects, stores and retains portions of dark data. It’s the digital equivalent of emotional baggage which hangs around…

Long Live KPIs: Innovation is the New Black
Analytics
3057 views
Analytics
3057 views

Long Live KPIs: Innovation is the New Black

Melissa Thermidor - July 12, 2016

You've heard of them all: Myspace, Friendster, LinkedIn (post Microsoft) - all in one day and out the next. Social…

Market Research
2531 views

Tactics to Hyper-personalization

Sandeep Raut - June 29, 2016

Social Media Analytics
1276 views

An Introduction to Data-Driven Marketing for the Auto Industry

Lbedgood - March 11, 2016

An Introduction to Data-Driven Marketing for the Auto IndustryWithout a doubt, data has become the currency that fuels competitive (more…)

Social Media Analytics
2380 views

How Does Big Data Change Social Media Marketing Strategies?

Ryan Kh - March 8, 2016

The amount of data businesses have today to analyze and utilize is unprecedented, and it’s literally growing every second. With…

Big Data
5718 views

What Does Big Data Mean for the Future of Social Media?

Ryan Kh - November 18, 2015

The social media industry has grown leaps and bounds in the past decade, but some challenges have persisted. Major networks…

Best Practices
1213 views

5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty

Treddy - June 18, 2015

USING DATA ANALYTICS TO REDEFINE CUSTOMER SERVICE, IN-FLIGHT SERVICE, LOYALTY PROGRAMS & MARKETINGMost people will agree that air travel today…