Dark Data: The hidden billion dollar opportunity
Analytics
1847 views
Analytics
1847 views

Dark Data: The hidden billion dollar opportunity

drdoot - December 29, 2016

Every organization collects, stores and retains portions of dark data. It’s the digital equivalent of emotional baggage which hangs around…

Long Live KPIs: Innovation is the New Black
Analytics
1009 views
Analytics
1009 views

Long Live KPIs: Innovation is the New Black

Melissa Thermidor - July 12, 2016

You've heard of them all: Myspace, Friendster, LinkedIn (post Microsoft) - all in one day and out the next. Social…

Market Research
292 views

Tactics to Hyper-personalization

rautsan - June 29, 2016

Big Data
172 views

Can Big Data Help Your Business Get Funding?

sean.mallon91 - March 28, 2016

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Social Media Analytics
135 views

An Introduction to Data-Driven Marketing for the Auto Industry

Lbedgood - March 11, 2016

An Introduction to Data-Driven Marketing for the Auto IndustryWithout a doubt, data has become the currency that fuels competitive (more…)

Social Media Analytics
209 views

How Does Big Data Change Social Media Marketing Strategies?

Ryan Kh - March 8, 2016

The amount of data businesses have today to analyze and utilize is unprecedented, and it’s literally growing every second. With…

Big Data
282 views

What Does Big Data Mean for the Future of Social Media?

Ryan Kh - November 18, 2015

The social media industry has grown leaps and bounds in the past decade, but some challenges have persisted. Major networks…

Best Practices
87 views

5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty

treddy@umbel.com - June 18, 2015

USING DATA ANALYTICS TO REDEFINE CUSTOMER SERVICE, IN-FLIGHT SERVICE, LOYALTY PROGRAMS & MARKETINGMost people will agree that air travel today…

Analytics
173 views

Redefining Loyalty Programs with Big Data and Hadoop

Davemendle - June 11, 2015

Building Real Customer Relationships from Reward-Based FlingsA loyalty program should not be about points, rewards, or status. While these perks…

Analytics
154 views

The Perils of Marketing Attribution

BillFranks - April 14, 2015

Editor's note (4/22/2015): We're proud to announce that Bill Franks will be sharing his expertise at The Social Shake-Up 2015…