This Scary Good Marketing Data Proves That Halloween Is A Winner
Halloween is an excellent holiday that happens to be nestled right before, well, the official holiday season. It’s also tons…
See Why Businesses Can’t Do Without Customer Data Collection
There’s a big difference, however, between knowing that customer data is valuable and knowing how to go about collecting that…
Driving Web Sales with Big Data and Personalization
Website personalization and using big data to drive online sales specifically is on the mind of every marketing professional. We…
4 Ways to Use Business Intelligence in Your Business
Smart companies are adopting new technologies, such as business intelligence to get ahead. This helps them take advantage of opportunities,…
4 Things Data Scientists Can Learn From SoundCloud’s Process
According to a recent blog post from the SoundCloud team, the company has recently restructured and reorganized the way its…
The Future of Business Intelligence is collaborative
Getting from Reports to Decisions Business Intelligence is often still a very IT-centric, top-down undertaking. Teams of engineers process the…
How Big Data Is Driving Airline Loyalty Programs
It's often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope…
From Data to Decision: What is the REAL Crowdsourcing?
About ten years ago, the notion of crowdsourcing gained wide currency in the corporate world. The premise behind the idea is simple: …
Common Ground: Solving the Survey-GIS Gap
We’ve all heard the decades-old phrase surveyors have used to describe GIS: “Get It Surveyed.” But the saying, which emerged…
Five Data Preparation and Analytics Predictions for 2017
Believe it or not, 2017 is fast approaching. And while 2016 was a breakthrough year in the self-service data preparation…