The Future of Marketing – it’s all about Data
“If marketing is both an art and a science, then clearly the pendulum has shifted toward the science, thanks, in…
Adding Business to Analytics
As per Wikipedia “A simple definition of analytics is the science of analysis… Business managers may choose to make decisions…
How to Use Social Listening and Conversation Analysis Software to Improve Your Marketing and PR
Social media offers great potential for B2B marketers and PR pros. At the same time, however, social media creates enormous…
The New Way to Segment For a 6x Greater Return
I have been thinking about this for some time (BTW, this is a short post – hope to ignite some…
Building Brand One Customer at a Time
Brands within the hospitality industry are constantly evolving as they respond to consumer needs, market conditions and changes in the…
Big Brother 2.0 – Will Privacy Concerns Stop the Mobile Movement?
The flood gates have opened and mobile innovation is at a point where it seems to change and advance daily.…
Multi-Lingual Text Analysis- A Plan To Action from #SMAS12
‘80% of success is showing up’- Woody AllenHe could have been referring to multi-lingual text analysis. Is that good news?It…
For E.piphany (Infor), It’s Back to the Future
One thing I learned in the past 20+ years of doing CRM – when a tool works, the vendor behind…
Marketing Optimization with LityxIQ
Marketing is one of the pioneering domains when it comes to applications of predictive analytics to Big Data. (For example,…
