How to Use Social Listening and Conversation Analysis Software to Improve Your Marketing and PR
Social media offers great potential for B2B marketers and PR pros. At the same time, however, social media creates enormous…
The New Way to Segment For a 6x Greater Return
I have been thinking about this for some time (BTW, this is a short post – hope to ignite some…
Big Brother 2.0 – Will Privacy Concerns Stop the Mobile Movement?
The flood gates have opened and mobile innovation is at a point where it seems to change and advance daily.…
Multi-Lingual Text Analysis- A Plan To Action from #SMAS12
‘80% of success is showing up’- Woody AllenHe could have been referring to multi-lingual text analysis. Is that good news?It…
For E.piphany (Infor), It’s Back to the Future
One thing I learned in the past 20+ years of doing CRM – when a tool works, the vendor behind…
Marketing Optimization with LityxIQ
Marketing is one of the pioneering domains when it comes to applications of predictive analytics to Big Data.
Add Branded and Non-Branded Keywords separately in Google Analytics Dashboard
In the new interface of Google Analytics, my favorite feature is multiple dashboards option.
How To Kill It at SEO Like Zappos
Internet retail powerhouse Zappos absolutely dominates in all facets of online business and SEO is no exception. This post will…
