Is Better Listening the Key to Marketing Success?
Marketing
64 views
Marketing
64 views

Is Better Listening the Key to Marketing Success?

Larry Alton - August 2, 2017

As a marketer, you naturally like to control the conversation and push things in the direction that you see fit.…

How Companies Are Rethinking Promotional Materials In Light Of Big Data
Big Data
108 shares3,907 views
Big Data
108 shares3,907 views

How Companies Are Rethinking Promotional Materials In Light Of Big Data

Larry Alton - July 25, 2017

Most people have a pile of promotional items sitting around their homes, from water bottles and t-shirts to calendars and…

Big Data is Improving Personalization Models for Scalable Marketing Campaigns
Big Data
64 shares3,648 views
Big Data
64 shares3,648 views

Big Data is Improving Personalization Models for Scalable Marketing Campaigns

Rehan Ijaz - July 25, 2017

My friend from Seattle had the opportunity to visit the Gartner Customer 360 Summit a couple of years ago. A…

The Role Big Data Plays in Influencer Marketing
Big Data
69 shares4,622 views
Big Data
69 shares4,622 views

The Role Big Data Plays in Influencer Marketing

Ryan Kh - June 26, 2017

Influencer marketing is the leading way in which brands can get noticed. Big data is also one of the leading…

10 of the Top Marketing BI Software Options
Business Intelligence
117 shares3,046 views
Business Intelligence
117 shares3,046 views

10 of the Top Marketing BI Software Options

Hayden B. - June 23, 2017

Business can be complicated sometimes. It’s not always easy to keep track of all the data and information we deal…

New Data Shows How User-Generated Content Impacts eCommerce
Big Data
438 shares4,129 views
Big Data
438 shares4,129 views

New Data Shows How User-Generated Content Impacts eCommerce

Gaurav Sharma - June 19, 2017

New data has revealed how user-generated content can boost trust and drive conversions for ecommerce stores. Before buying something online,…

Boost Your Digital Marketing with Business Intelligence
Business Intelligence
151 shares3,690 views
Business Intelligence
151 shares3,690 views

Boost Your Digital Marketing with Business Intelligence

pratik.dholakiya - June 13, 2017

With the emergence of social media, search engine optimization and social media have become the foundation of marketing strategies for…

Should You Use Predictive Analytics in Your Big Data Marketing
Analytics
5484 views
Analytics
5484 views

Should You Use Predictive Analytics in Your Big Data Marketing

Rehan Ijaz - May 30, 2017

Big data has become a major game-changer for the marketing profession. One of the newest applications is predictive analytics. Predictive…

Big Data is the Key to the Future of Multi-Device Marketing
Big Data
4178 views
Big Data
4178 views

Big Data is the Key to the Future of Multi-Device Marketing

Ryan Kh - May 26, 2017

Digital marketers must reach customers across multiple devices. According to Criteo Mobile eCommerce Report, 40% of all online transactions involve…

How Email Automation Is Driving Sales
Marketing
1988 views
Marketing
1988 views

How Email Automation Is Driving Sales

Ryan Kh - May 24, 2017

Email automation is one of the best ways of ensuring that you save time and fulfill your email marketing tasks…