Marketers have greater opportunities to reach target audiences today than ever before. There are endless ways to engage with prospects…
You've heard of them all: Myspace, Friendster, LinkedIn (post Microsoft) - all in one day and out the next. Social…
Step by step guide on implementing a customer segmentation solution - without paying millions of dollars for an enterprise platform.Customer micro-segmentation…
You must have heard of the term data governance particularly with the entire buzz it has generated in recent times.…
Don’t count on databases to have uniform data models. Far from it, you’ll find different databases storing data in a…
If you’re looking to implement a big data project, you’re probably deciding whether to go with Apache Spark SQL or…
Strategic information analysis is one of the most important activities that your company can perform. The fruits of this labor,…
IT is an industry that’s always moving. While some things will never go out of style, like the Unix development…
If you’ve been using Apache Spark, then you know how awesome the Resilient Distributed Dataset (RDD) is. (more…)
Apache Spark is great for processing large amounts of data over large clusters, but wouldn’t it be great if you…
The above diagram was compiled by Florence Nightingale, who was – according to The Font – “a celebrated English social reformer and statistician, and the founder of…
At a time in our history when there is more data than ever before, the overwhelming majority of companies ...
Money Out the Window It’s scary to think about the dollars involved, but with over 70% of Business Intelligence and Data Warehousing projects failing it is surprising…
I always make the point that data is everywhere – and that a lot of it is free.
The internet and ecommerce world offers endless possibilities to use customer analytics and big data ..
