Predicting Airline Loyalty Churn – Cathay Pacific Marco Polo [Case Study]
Analytics
117 shares4,289 views
Analytics
117 shares4,289 views

Predicting Airline Loyalty Churn – Cathay Pacific Marco Polo [Case Study]

Mark Ross-Smith - July 5, 2017

Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at…

Are Instagram Stories a Big Data Goldmine?
Big Data
2111 views
Big Data
2111 views

Are Instagram Stories a Big Data Goldmine?

Rehan Ijaz - May 18, 2017

Instagram Stories is one of the latest features implemented by the social media platform. The Facebook-owned company is incorporating its…

How big data is affecting social media metrics and Facebook ad strategies
Social Data
1959 views
Social Data
1959 views

How big data is affecting social media metrics and Facebook ad strategies

Elianna hyde - May 11, 2017

Social media and big data are so interconnected that they have almost become synonymous in some circles. The fact of…

3 Questions Entrepreneurs Must Ask About Big Data Infrastructure
Big Data
1672 views
Big Data
1672 views

3 Questions Entrepreneurs Must Ask About Big Data Infrastructure

Diana Hope - May 11, 2017

Big data is an incredibly valuable commodity. Unfortunately, many brands put the cart before the horse when they implement their…

How Big Data Is Driving Airline Loyalty Programs
Big Data
2017 views
Big Data
2017 views

How Big Data Is Driving Airline Loyalty Programs

Mark Ross-Smith - March 23, 2017

It's often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope…

How the Hilton, Hyatt and Marriott can leverage data to compete with Airbnb
Big Data
464 views
Big Data
464 views

How the Hilton, Hyatt and Marriott can leverage data to compete with Airbnb

Eran Levy - January 24, 2017

Data is everywhere and it seems everyone these days is on a quest for data. Information is power and is…

Analytics
390 views

Top 5 Analytics trends in Fashion Retail

ajithnayar - January 2, 2017

Technology has enriched the overall customer experience. As a result, today’s leading fashion houses are looking at several ways to…

Data Philanthropy and Mutual Benefits of the Spirit of Giving
Big Data
396 views
Big Data
396 views

Data Philanthropy and Mutual Benefits of the Spirit of Giving

Eran Levy - December 16, 2016

‘Tis the season to be jolly – and to be generous with your data. So says Global Pulse, the United…

Day To Day Data: How To Build Knowledge From Daily Life
Social Data
420 views
Social Data
420 views

Day To Day Data: How To Build Knowledge From Daily Life

Larry Alton - December 3, 2016

(more…)

Five Data Preparation and Analytics Predictions for 2017
Analytics
427 views
Analytics
427 views

Five Data Preparation and Analytics Predictions for 2017

JonPilkington - November 29, 2016

 Believe it or not, 2017 is fast approaching. And while 2016 was a breakthrough year in the self-service data preparation…