![Predicting Airline Loyalty Churn – Cathay Pacific Marco Polo [Case Study]](https://www.smartdatacollective.com/wp-content/uploads/2017/07/airline-loyalty-520x260.jpg)
Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at…
Instagram Stories is one of the latest features implemented by the social media platform. The Facebook-owned company is incorporating its…
Social media and big data are so interconnected that they have almost become synonymous in some circles. The fact of…
Big data is an incredibly valuable commodity. Unfortunately, many brands put the cart before the horse when they implement their…
It's often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope…
Data is everywhere and it seems everyone these days is on a quest for data. Information is power and is…
Technology has enriched the overall customer experience. As a result, today’s leading fashion houses are looking at several ways to…
‘Tis the season to be jolly – and to be generous with your data. So says Global Pulse, the United…
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Believe it or not, 2017 is fast approaching. And while 2016 was a breakthrough year in the self-service data preparation…
![Predicting Airline Loyalty Churn - Cathay Pacific Marco Polo [Case Study]](https://www.smartdatacollective.com/wp-content/uploads/2017/07/airline-loyalty-300x150.jpg)
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