Brands Are Using Big Data to Estimate the ROI of Social Media Marketing
Big Data
3,403 views
Big Data
3,403 views

Brands Are Using Big Data to Estimate the ROI of Social Media Marketing

Rehan Ijaz - February 26, 2018

  Social media has become one of the most effective platforms for brands to reach their target audience. Over 22%…

5 Ways Digital Marketers Can Use Big Data to Improve ROI
Analytics
37 shares4,952 views
Analytics
37 shares4,952 views

5 Ways Digital Marketers Can Use Big Data to Improve ROI

Sabih Javed - December 18, 2017

Are you ready to boost marketing ROI with big data? It all comes down to how and what data you use to fuel digital marketing.

3 Ways Data is Boosting the ROI of Social Content Distribution
Big Data
79 shares4,002 views
Big Data
79 shares4,002 views

3 Ways Data is Boosting the ROI of Social Content Distribution

Ryan Kh - November 16, 2017

Whereas it was once contested, today few marketers question the business value of social media. However, some fail to measure…

Social Media and Big Data Are Creating a New Generation of Millionaires
Big Data
198 shares2,487 views
Big Data
198 shares2,487 views

Social Media and Big Data Are Creating a New Generation of Millionaires

Ryan Kh - August 3, 2017

Social media marketers need to use the best big data tools and know what to track if they want to be successful.

Can Smart Data Ensure Cybersecurity and Data Protection?
Best Practices
65 shares3,371 views
Best Practices
65 shares3,371 views

Can Smart Data Ensure Cybersecurity and Data Protection?

Patrick Köck - August 3, 2017

We are in the era of big data, and the implications have already reached nearly every sector of the economy.…

Predicting Airline Loyalty Churn – Cathay Pacific Marco Polo [Case Study]
Analytics
117 shares5,722 views
Analytics
117 shares5,722 views

Predicting Airline Loyalty Churn – Cathay Pacific Marco Polo [Case Study]

Mark Ross-Smith - July 5, 2017

Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at…

Are Instagram Stories a Big Data Goldmine?
Big Data
5054 views
Big Data
5054 views

Are Instagram Stories a Big Data Goldmine?

Rehan Ijaz - May 18, 2017

Instagram Stories is one of the latest features implemented by the social media platform. The Facebook-owned company is incorporating its…

How big data is affecting social media metrics and Facebook ad strategies
Social Data
6048 views
Social Data
6048 views

How big data is affecting social media metrics and Facebook ad strategies

Elianna hyde - May 11, 2017

Social media and big data are so interconnected that they have almost become synonymous in some circles. The fact of…

3 Questions Entrepreneurs Must Ask About Big Data Infrastructure
Big Data
2776 views
Big Data
2776 views

3 Questions Entrepreneurs Must Ask About Big Data Infrastructure

Diana Hope - May 11, 2017

Big data is an incredibly valuable commodity. Unfortunately, many brands put the cart before the horse when they implement their…

How Big Data Is Driving Airline Loyalty Programs
Big Data
3612 views
Big Data
3612 views

How Big Data Is Driving Airline Loyalty Programs

Mark Ross-Smith - March 23, 2017

It's often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope…