How Organizations Are Leveraging Big Data for the Greater Good
Big Data
70 shares4,416 views
Big Data
70 shares4,416 views

How Organizations Are Leveraging Big Data for the Greater Good

Daniel Matthews - May 10, 2018

The recent Facebook data-sharing scandal is only the latest reminder that monetizing Big Data is big business ...

Instagram is a Surprisingly Effective Big Data Source
Analytics
77 shares5,032 views
Analytics
77 shares5,032 views

Instagram is a Surprisingly Effective Big Data Source

Diana Hope - March 1, 2018

When you post or share something online, you’re making data public. Instagram is being leveraged by brands to suck that data up.

Brands Are Using Big Data to Estimate the ROI of Social Media Marketing
Big Data
3,607 views
Big Data
3,607 views

Brands Are Using Big Data to Estimate the ROI of Social Media Marketing

Rehan Ijaz - February 26, 2018

  Social media has become one of the most effective platforms for brands to reach their target audience. Over 22%…

5 Ways Digital Marketers Can Use Big Data to Improve ROI
Analytics
37 shares5,268 views
Analytics
37 shares5,268 views

5 Ways Digital Marketers Can Use Big Data to Improve ROI

Sabih Javed - December 18, 2017

Are you ready to boost marketing ROI with big data? It all comes down to how and what data you use to fuel digital marketing.

3 Ways Data is Boosting the ROI of Social Content Distribution
Big Data
79 shares4,189 views
Big Data
79 shares4,189 views

3 Ways Data is Boosting the ROI of Social Content Distribution

Ryan Kh - November 16, 2017

Whereas it was once contested, today few marketers question the business value of social media. However, some fail to measure…

Social Media and Big Data Are Creating a New Generation of Millionaires
Big Data
198 shares2,705 views
Big Data
198 shares2,705 views

Social Media and Big Data Are Creating a New Generation of Millionaires

Ryan Kh - August 3, 2017

Social media marketers need to use the best big data tools and know what to track if they want to be successful.

Can Smart Data Ensure Cybersecurity and Data Protection?
Best Practices
65 shares3,805 views
Best Practices
65 shares3,805 views

Can Smart Data Ensure Cybersecurity and Data Protection?

Patrick Köck - August 3, 2017

We are in the era of big data, and the implications have already reached nearly every sector of the economy.…

Predicting Airline Loyalty Churn – Cathay Pacific Marco Polo [Case Study]
Analytics
117 shares6,072 views
Analytics
117 shares6,072 views

Predicting Airline Loyalty Churn – Cathay Pacific Marco Polo [Case Study]

Mark Ross-Smith - July 5, 2017

Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at…

Are Instagram Stories a Big Data Goldmine?
Big Data
5420 views
Big Data
5420 views

Are Instagram Stories a Big Data Goldmine?

Rehan Ijaz - May 18, 2017

Instagram Stories is one of the latest features implemented by the social media platform. The Facebook-owned company is incorporating its…

How big data is affecting social media metrics and Facebook ad strategies
Social Data
7118 views
Social Data
7118 views

How big data is affecting social media metrics and Facebook ad strategies

Elianna hyde - May 11, 2017

Social media and big data are so interconnected that they have almost become synonymous in some circles. The fact of…