Social media has become one of the most effective platforms for brands to reach their target audience. Over 22%…
Are you ready to boost marketing ROI with big data? It all comes down to how and what data you use to fuel digital marketing.
Whereas it was once contested, today few marketers question the business value of social media. However, some fail to measure…
Social media marketers need to use the best big data tools and know what to track if they want to be successful.
We are in the era of big data, and the implications have already reached nearly every sector of the economy.…
![Predicting Airline Loyalty Churn – Cathay Pacific Marco Polo [Case Study]](https://www.smartdatacollective.com/wp-content/uploads/2017/07/airline-loyalty-520x260.jpg)
Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at…
Instagram Stories is one of the latest features implemented by the social media platform. The Facebook-owned company is incorporating its…
Social media and big data are so interconnected that they have almost become synonymous in some circles. The fact of…
Big data is an incredibly valuable commodity. Unfortunately, many brands put the cart before the horse when they implement their…
It's often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope…
At a time in our history when there is more data than ever before, the overwhelming majority of companies ...
Money Out the Window It’s scary to think about the dollars involved, but with over 70% of Business Intelligence and Data Warehousing projects failing it is surprising…
The above diagram was compiled by Florence Nightingale, who was – according to The Font – “a celebrated English social reformer and statistician, and the founder of…
I always make the point that data is everywhere – and that a lot of it is free.
The internet and ecommerce world offers endless possibilities to use customer analytics and big data ..
