How Blockchain Will Redefine Social Media Marketing (And How to Prepare)
Blockchain
93 shares10,212 views
Blockchain
93 shares10,212 views

How Blockchain Will Redefine Social Media Marketing (And How to Prepare)

Alex Blackwell - October 4, 2017

Blockchain is the technology that tracks and authenticates cryptocurrency transactions. Many other industries have started adopting blockchain as well, including…

Keep calm, AI is not About to Make Marketers Obsolete
Artificial Intelligence
79 shares1,981 views
Artificial Intelligence
79 shares1,981 views

Keep calm, AI is not About to Make Marketers Obsolete

Judy Alex - August 7, 2017

The future is already here. Many companies have already started using AI as part of their marketing and customer service…

The Enterprise Graph – From Connections To Customer Insights
Analytics
3071 views
Analytics
3071 views

The Enterprise Graph – From Connections To Customer Insights

Peter Perera - March 3, 2017

Know more, sell more. That’s the bottom-line when looking to introduce graph databases into the enterprise. Graphs are well-known for…

Machine Learning and Artificial Intelligence in Marketing Research
Big Data
2982 views
Big Data
2982 views

Machine Learning and Artificial Intelligence in Marketing Research

TomAnderson - February 1, 2017

Beware These Buzzwords! The Truth About Machine Learning and Artificial Intelligence Machine learning, artificial intelligence, deep learning… Unless you’ve been…

Accenture saved a customer $100M using automation
Analytics
2072 views
Analytics
2072 views

Accenture saved a customer $100M using automation

CIO Dive - January 23, 2017

Dive Brief:An Accenture CEO said his firm saved one of its banking clients $100 million by automating jobs in its…

Big Data Pitfalls That Undermine Marketing Automation Goals
Big Data
2312 views
Big Data
2312 views

Big Data Pitfalls That Undermine Marketing Automation Goals

Rehan Ijaz - October 31, 2016

According to the Lenskold Group’s 2013 Lead Generation Marketing Effectiveness Study, 49% of businesses use marketing automation. Marketing automation allows…

Big Data
1124 views

Managing Data Tasks with Robotic Process Automation

Rehan Ijaz - October 10, 2016

Analysts predict that by 2020, Robotic Process Automation solutions will see a compounded annual growth rate of 60.5 percent. Employers…

How listening to our cars will improve the driving experience
Analytics
1888 views
Analytics
1888 views

How listening to our cars will improve the driving experience

Mahbubul - August 21, 2016

Smart technology is already being used in cars, but we're just at the very beginning.  It’s a given that Over-the-Air …

Marketing Automation
964 views

6 Ways Big Data is Entering the World of Video Marketing

oxygenmat - August 5, 2016

Video marketing is becoming more necessary than ever. Visual stimulation and something consumers can watch keeps their attention better than…

Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.
Best Practices
1801 views
Best Practices
1801 views

Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.

mariagrineva - June 29, 2016

Nowadays it’s hard to find a startup CEO or CTO who’s not thinking about how their company can maximize the…