Day Parting Email Marketing Campaigns – Big Data Shouldn’t Lead You Astray
Big Data
83 shares4,811 views
Big Data
83 shares4,811 views

Day Parting Email Marketing Campaigns – Big Data Shouldn’t Lead You Astray

Annie Qureshi - November 21, 2017

I used to be heavily involved in the digital marketing profession before becoming the editor for Smart Data Collective. I…

10 Ways Chatbots are Changing the Customer Service Cycle
Artificial Intelligence
96 shares6,479 views
Artificial Intelligence
96 shares6,479 views

10 Ways Chatbots are Changing the Customer Service Cycle

Sawaram Suthar - November 13, 2017

Businesses can expect more revitalizations as the AI and chatbots are further reshaped for better everyday outcomes.

AI is Changing the Landscape of Lead Generation
Artificial Intelligence
86 shares6,696 views
Artificial Intelligence
86 shares6,696 views

AI is Changing the Landscape of Lead Generation

Ryan Kh - November 3, 2017

Generating quality leads is the lifeblood of your company. Without new customers, your company will stagnate and lose ground to…

How Blockchain Will Redefine Social Media Marketing (And How to Prepare)
Blockchain
93 shares15,930 views
Blockchain
93 shares15,930 views

How Blockchain Will Redefine Social Media Marketing (And How to Prepare)

Alex Blackwell - October 4, 2017

Blockchain is the technology that tracks and authenticates cryptocurrency transactions. Many other industries have started adopting blockchain as well, including…

Keep calm, AI is not About to Make Marketers Obsolete
Artificial Intelligence
79 shares3,554 views
Artificial Intelligence
79 shares3,554 views

Keep calm, AI is not About to Make Marketers Obsolete

Judy Alex - August 7, 2017

The future is already here. Many companies have already started using AI as part of their marketing and customer service…

The Enterprise Graph – From Connections To Customer Insights
Analytics
6053 views
Analytics
6053 views

The Enterprise Graph – From Connections To Customer Insights

Peter Perera - March 3, 2017

Know more, sell more. That’s the bottom-line when looking to introduce graph databases into the enterprise. Graphs are well-known for…

Machine Learning and Artificial Intelligence in Marketing Research
Big Data
4739 views
Big Data
4739 views

Machine Learning and Artificial Intelligence in Marketing Research

TomAnderson - February 1, 2017

Beware These Buzzwords! The Truth About Machine Learning and Artificial Intelligence Machine learning, artificial intelligence, deep learning… Unless you’ve been…

Accenture saved a customer $100M using automation
Analytics
3255 views
Analytics
3255 views

Accenture saved a customer $100M using automation

CIO Dive - January 23, 2017

Dive Brief:An Accenture CEO said his firm saved one of its banking clients $100 million by automating jobs in its…

Big Data Pitfalls That Undermine Marketing Automation Goals
Big Data
3636 views
Big Data
3636 views

Big Data Pitfalls That Undermine Marketing Automation Goals

Rehan Ijaz - October 31, 2016

According to the Lenskold Group’s 2013 Lead Generation Marketing Effectiveness Study, 49% of businesses use marketing automation. Marketing automation allows…

Big Data
3127 views

Managing Data Tasks with Robotic Process Automation

Rehan Ijaz - October 10, 2016

Analysts predict that by 2020, Robotic Process Automation solutions will see a compounded annual growth rate of 60.5 percent. Employers…