Machine Learning and Artificial Intelligence in Marketing Research
Big Data
1842 views
Big Data
1842 views

Machine Learning and Artificial Intelligence in Marketing Research

TomAnderson - February 1, 2017

Beware These Buzzwords! The Truth About Machine Learning and Artificial Intelligence Machine learning, artificial intelligence, deep learning… Unless you’ve been…

Accenture saved a customer $100M using automation
Analytics
1432 views
Analytics
1432 views

Accenture saved a customer $100M using automation

CIO Dive - January 23, 2017

Dive Brief:An Accenture CEO said his firm saved one of its banking clients $100 million by automating jobs in its…

Big Data Pitfalls That Undermine Marketing Automation Goals
Big Data
1507 views
Big Data
1507 views

Big Data Pitfalls That Undermine Marketing Automation Goals

Rehan Ijaz - October 31, 2016

According to the Lenskold Group’s 2013 Lead Generation Marketing Effectiveness Study, 49% of businesses use marketing automation. Marketing automation allows…

Big Data
411 views

Managing Data Tasks with Robotic Process Automation

Rehan Ijaz - October 10, 2016

Analysts predict that by 2020, Robotic Process Automation solutions will see a compounded annual growth rate of 60.5 percent. Employers…

How listening to our cars will improve the driving experience
Analytics
1204 views
Analytics
1204 views

How listening to our cars will improve the driving experience

Mahbubul - August 21, 2016

Smart technology is already being used in cars, but we're just at the very beginning.  It’s a given that Over-the-Air …

Marketing Automation
353 views

6 Ways Big Data is Entering the World of Video Marketing

oxygenmat - August 5, 2016

Video marketing is becoming more necessary than ever. Visual stimulation and something consumers can watch keeps their attention better than…

Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.
Best Practices
407 views
Best Practices
407 views

Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.

mariagrineva - June 29, 2016

Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.Nowadays it’s hard to find a startup…

Cloud Computing
282 views

Interactive Intelligence Doubles Down on Cloud Computing

RichardSnow - March 16, 2016

Six months ago I wrote that Interactive Intelligence bases its product strategy on continued support of its three core products: CIC,…

How Big Data is Changing and Influencing Internet Marketing
Big Data
878 views
Big Data
878 views

How Big Data is Changing and Influencing Internet Marketing

Ryan Kh - February 4, 2016

As we all know loads of consumer data is created every moment through computation. Via social networking databases and GPS…

Business Intelligence
370 views

Reasons Why Business Intelligence is the New BFF of All Online Marketers

Ryan Kh - January 25, 2016

The main purpose of business intelligence is to analyze large quantities of data – both quantitative and qualitative – in…