As global business increases competitive pressures, marketing departments face new challenges. They must anticipate and respond to frequently changing customer preferences and produce effective programs and campaigns…

Managing marketing performance is anything but simple. It requires establishing a unified approach to assess the outcomes of initiatives and projects and compare results with investments in…

Organizations in all industries face various difficulties in managing product information. The most serious is providing complete, engaging information to consumers and customers on the internet. Newly…

I have been meaning to write about Salesforce since its Dreamforce 2015 conference. Salesforce provides a platform, tools and applications for business and IT who claims to…

Organizations are facing a digital transformation, as I have written, that is rapidly changing the applications and services that business use to operate and deliver information. This new…

Enterprise messaging is the technology backbone of communications for applications and systems within and between organizations. Both its importance and its complexity are growing as organizations increasingly…

I hope this title captures your attention; I’m trying to make a point about the chaos going on in managing and operating marketing. What marketing needs in…

For several years I have been advocating that sales organizations adapt their processes and applications to optimize both sales performance and the customer experience. For details see…

Businesses and their human resource organizations feel pressure to maximize the value of their human capital in today’s intensely competitive world. Many have made or considered investments…

Enterprise resource planning (ERP) is a software category that includes an array of business applications that includes human resources and finance. Workday is a vendor at the…