Mark Smith

91 Articles

5 Things You Didn’t Know About FDA Data-Driven Software Validation

Data analytics has been very important for the FDA. They have used…

Mark Smith Mark Smith 10 Min Read

Marketing Planning Improves Performance

As global business increases competitive pressures, marketing departments face new challenges. They…

Mark Smith Mark Smith 12 Min Read

The Mastery of Marketing Performance Management

Managing marketing performance is anything but simple. It requires establishing a unified…

Mark Smith Mark Smith 11 Min Read

Next Generation of Product Information Management Empowers Digital Business

Organizations in all industries face various difficulties in managing product information. The…

Mark Smith Mark Smith 15 Min Read

Can We Trust Salesforce for Business in the Cloud?

I have been meaning to write about Salesforce since its Dreamforce 2015…

Mark Smith Mark Smith 24 Min Read

Digital Business Innovation and Enterprise Messaging Work Well Together

Organizations are facing a digital transformation, as I have written, that is rapidly…

Mark Smith Mark Smith 9 Min Read

New Generation of Enterprise Messaging Supports Digital Transformation

Enterprise messaging is the technology backbone of communications for applications and systems…

Mark Smith Mark Smith 10 Min Read

Mastering Marketing Mayhem in a Meaningful, Meticulous Manner

I hope this title captures your attention; I’m trying to make a…

Mark Smith Mark Smith 21 Min Read

Supercharging Sales and Commerce in 2016

For several years I have been advocating that sales organizations adapt their…

Mark Smith Mark Smith 15 Min Read

Unifying Human Capital Management in 2016

Businesses and their human resource organizations feel pressure to maximize the value…

Mark Smith Mark Smith 18 Min Read