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Geoffrey Moore famously documented the technology adoption lifecycle in his book, “Crossing the Chasm”, arguably the bible of technology marketing over the past 15 years. (more…)
A recent article in IT Business Edge has done an interesting pivot on the notion of “shadow IT” (technology deployed within the enterprise, but A recent article…
Improving customer engagement is a hot topic, particularly in the retail industry. However delivering the personalised experiences consumers crave by having access to the right data for…
This is the final blog of a 4 part series on how data management is impacting the role of the CMO and marketing. This is the final…
This is part 3 of a 4 part series of blogs on trends that focus on how data management is impacting the role of the CMO…
The quality industry distinguishes between quality assurance and quality control. The quality industry distinguishes between quality assurance and quality control. The former represents a set of processes…
