Big Data
782 views

Is that White Smoke Coming from your CRM System?

Gayle Nixon - October 20, 2016

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Big Data
1051 views

Delivering Quality – Where it Counts, When it Counts

Gayle Nixon - August 31, 2016

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Big Data
1076 views

Good Data – An Essential Part of the Marketing Recipe

Gayle Nixon - July 20, 2016

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Big Data
771 views

Crossing the New Chasm – Moving From a Product Focus to Customer Relationships

Gayle Nixon - February 2, 2016

Geoffrey Moore famously documented the technology adoption lifecycle in his book, “Crossing the Chasm”, arguably the bible of technology marketing over the past 15 years. (more…)

Uncategorized
1613 views

The Future of Cloud Computing

Gayle Nixon - January 6, 2016

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Uncategorized
515 views

CDOs and CIOs: Just Exactly Who Is Lurking in the Shadows?

Gayle Nixon - September 4, 2015

 A recent article in IT Business Edge has done an interesting pivot on the notion of “shadow IT” (technology deployed within the enterprise, but  A recent article…

Uncategorized
701 views

Data Is in Fashion, But Barriers Exist to Deliver Retail Customer Engagement Strategies

Gayle Nixon - August 5, 2015

Improving customer engagement is a hot topic, particularly in the retail industry. However delivering the personalised experiences consumers crave by having access to the right data for…

Uncategorized
616 views

Data Management and the Customer Interaction

Gayle Nixon - July 30, 2015

This is the final blog of a 4 part series on how data management is impacting the role of the CMO and marketing. This is the final…

Uncategorized
542 views

Data Within and Data Without

Gayle Nixon - July 24, 2015

  This is part 3 of a 4 part series of blogs on trends that focus on how data management is impacting the role of the CMO…

Uncategorized
883 views

Integrating Quality Assurance into Your CRM Operations

Gayle Nixon - June 10, 2015

The quality industry distinguishes between quality assurance and quality control. The quality industry distinguishes between quality assurance and quality control. The former represents a set of processes…