Gayle Nixon

31 Articles

7 Possible Cross Browser Testing Solutions for Data-Savvy Businesses

Big data has become a core aspect of modern web marketing. Companies…

Gayle Nixon
14 Min Read

Is that White Smoke Coming from your CRM System?

It's there every time I get in my car, nagging me. There's…

Gayle Nixon
3 Min Read

Delivering Quality – Where it Counts, When it Counts

Considering a data quality program? What’s the best way to implement it?…

Gayle Nixon
5 Min Read

Good Data – An Essential Part of the Marketing Recipe

Trillium recently hosted a webinar during which John Coe, a co-founder at…

Gayle Nixon
5 Min Read

Crossing the New Chasm – Moving From a Product Focus to Customer Relationships

Geoffrey Moore famously documented the technology adoption lifecycle in his book, “Crossing…

Gayle Nixon
5 Min Read

The Future of Cloud Computing

   What’s driving the adoption of cloud computing models? To find out,…

Gayle Nixon
4 Min Read

CDOs and CIOs: Just Exactly Who Is Lurking in the Shadows?

 A recent article in IT Business Edge has done an interesting pivot…

Gayle Nixon
6 Min Read

Data Is in Fashion, But Barriers Exist to Deliver Retail Customer Engagement Strategies

Improving customer engagement is a hot topic, particularly in the retail industry.…

Gayle Nixon
4 Min Read

Data Management and the Customer Interaction

This is the final blog of a 4 part series on how…

Gayle Nixon
4 Min Read

Data Within and Data Without

  This is part 3 of a 4 part series of blogs…

Gayle Nixon
3 Min Read