By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data-driven image seo
    Data Analytics Helps Marketers Substantially Boost Image SEO
    8 Min Read
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
    benefits of data analytics for financial industry
    Fascinating Changes Data Analytics Brings to Finance
    7 Min Read
    analyzing big data for its quality and value
    Use this Strategic Approach to Maximize Your Data’s Value
    6 Min Read
    data-driven seo for product pages
    6 Tips for Using Data Analytics for Product Page SEO
    11 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Start-up? You Should Start with a Big Data Mindset
Share
Notification Show More
Latest News
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security
ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
ai in ppc advertising
5 Proven Tips for Utilizing AI with PPC Advertising in 2023
Artificial Intelligence
data-driven image seo
Data Analytics Helps Marketers Substantially Boost Image SEO
Analytics
ai in web design
5 Ways AI Technology Has Disrupted Website Development
Artificial Intelligence
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > IT > Cloud Computing > Start-up? You Should Start with a Big Data Mindset
AnalyticsBig DataCloud ComputingCollaborative DataMarketingMarketing AutomationMobilityNew ProductsPredictive AnalyticsSocial DataSocial Media AnalyticsUnstructured DataWeb Analytics

Start-up? You Should Start with a Big Data Mindset

zachpiester
Last updated: 2012/10/24 at 3:41 PM
zachpiester
3 Min Read
SHARE
- Advertisement -

 BY EDWARD BOUDROT

Contents
 BY EDWARD BOUDROT BY EDWARD BOUDROT

 

- Advertisement -

 BY EDWARD BOUDROT

 

More Read

ai in ppc advertising

5 Proven Tips for Utilizing AI with PPC Advertising in 2023

Data Analytics Helps Marketers Substantially Boost Image SEO
Cloud-Centric Companies Discover Benefits & Pitfalls of Network Relocation
5 Benefits of Analytics to Manage Commercial Construction
Optimizing Cost with DevOps on the Cloud

Big Data can come in small packages

 How can a company leverage data across multiple sources to gain valuable insight to deliver all the more value to customers and create a sustainable competitive advantage?

 Whether you are Amazon using big data to create more relevance for your Product Recommendation Engine to drive more sales, or a small start-up looking to create that next killer product, having a big data mindset is critical.

- Advertisement -

 I worked for a start-up search engine company Direct Hit during the emergence of the search engine wars between Google, Yahoo and Lycos. While the larger competitors were focused on building the size of their database, at Direct Hit, we focused on how we could create an algorithm that would generate more insight into what users were actually searching for – dramatically increasing relevance. We achieved this by adding unique sources of data no one at the time had thought of. Not only did we create better results for end users, we ended-up selling the company for $500M. As Direct Hit pursued improved relevance, we were driven by the principle of combining a multitude of data points to create valuable and actionable insight?

 Big Data gives start-ups Big advantages.

We also had a brilliant data scientist who would look at the data much differently than the business side and come up with new possibilities. This, perhaps, was the most valuable input because it took off inherent blinders we might have had being too close to the business. This is this why I like (ART+DATA)’s concept so much. They have brilliant minds looking at data in a much different way.

We are now looking a data the same way in my current start-up, SnapApp. We now capture 27 points of data across multiple channels (Website, mobile and social) to create valuable actionable insights. It is critical for start-ups to have a big data mindset – not only for their own business as it grows, but also for the products they deliver and how to fit them into this new emerging world. There is a great quote by IBM, “Big data is more than simply a matter of size; it is an opportunity to find insights in new and emerging types of data and content, to make your business more agile, and to answer questions that were previously considered beyond your reach.”
 
Edward Boudrot
Thought Leader
(ART+DATA) Institute
www.artplusdata.com 

zachpiester October 24, 2012
Share this Article
Facebook Twitter Pinterest LinkedIn
Share
- Advertisement -

Follow us on Facebook

Latest News

anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security
ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
ai in ppc advertising
5 Proven Tips for Utilizing AI with PPC Advertising in 2023
Artificial Intelligence
data-driven image seo
Data Analytics Helps Marketers Substantially Boost Image SEO
Analytics

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

ai in ppc advertising
Artificial Intelligence

5 Proven Tips for Utilizing AI with PPC Advertising in 2023

10 Min Read
data-driven image seo
Analytics

Data Analytics Helps Marketers Substantially Boost Image SEO

8 Min Read
cloud-centric companies using network relocation
Cloud Computing

Cloud-Centric Companies Discover Benefits & Pitfalls of Network Relocation

5 Min Read
construction analytics
Analytics

5 Benefits of Analytics to Manage Commercial Construction

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?