Seven Steps to Rejuvenate Your Marketing Database
A hard look at digital marketing programs shows an increase in marketing activity by businesses and a proportionate level of consumer disengagement. This happens for a variety of reasons. The consumer is barraged by messaging across channels – from ...
Rx: 7 Metrics for Your Quarterly Email Marketing Checkup
Each quarter you should conduct a deep-dive introspection on your email program – a hard look at what is working, what needs to be improved and then focus on next steps to strengthen your program going forward. This is a review that should take place ...
Focus: Five Resolutions for Digital Marketers
In 2011, I came up with 17 resolutions, and while these resolutions were very popular, they were far too many to achieve in one calendar year. So in 2012, I came up with five resolutions. The five trends included a sharp focus on transactional messaging, ...