Uncategorized
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Data Breach and Spear Phishing

SundeepKapur1 - September 5, 2014

The consumer allows you to capture their interaction with you, they expect you to remember their preferences, but most of all they want you to safeguard their…

Seven Steps to Rejuvenate Your Marketing Database
Best Practices
931 views
Best Practices
931 views

Seven Steps to Rejuvenate Your Marketing Database

SundeepKapur1 - May 20, 2013

A hard look at digital marketing programs shows an increase in marketing activity by businesses and a proportionate level of consumer disengagement. This happens for a variety…

Rx: 7 Metrics for Your Quarterly Email Marketing Checkup
Uncategorized
615 views
Uncategorized
615 views

Rx: 7 Metrics for Your Quarterly Email Marketing Checkup

SundeepKapur1 - January 29, 2013

Each quarter you should conduct a deep-dive introspection on your email program – a hard look at what is working, what needs to be improved and then…

Focus: Five Resolutions for Digital Marketers
CRM
594 views
CRM
594 views

Focus: Five Resolutions for Digital Marketers

SundeepKapur1 - January 24, 2013

In 2011, I came up with 17 resolutions, and while these resolutions were very popular, they were far too many to achieve in one calendar year. So…

Data Quality
515 views

Do not make the biggest survey mistake!

SundeepKapur1 - October 11, 2012

Engaging, not boringS Engaging, not boringSurveys are supposed to provide organizations with information about the needs of their customers and prospects, the hope is that this information…

Best Practices
756 views

You Can Divide and Conquer Through Segmentation

SundeepKapur1 - November 2, 2011

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Best Practices
554 views

Three Golden Rules for Digital Messaging

SundeepKapur1 - September 8, 2011

Too often we get caught up in the cycle of messaging only to realize that we are slowly alienating some our active responders. (more…)

Social Data
656 views

Three Ideas to Improve Your Email Analytics

SundeepKapur1 - September 2, 2011

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Best Practices
622 views

How to prioritize your digital marketing

SundeepKapur1 - July 6, 2011

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Best Practices
596 views

Auditing the Email Collection Process

SundeepKapur1 - June 21, 2011

I got an opportunity to audit five merchants with their email collection process - cupcakes, shoes, jeans, handbags and goggles. (more…)