SundeepKapur1

222 Articles

Data Breach and Spear Phishing

The consumer allows you to capture their interaction with you, they expect…

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Rx: 7 Metrics for Your Quarterly Email Marketing Checkup

Each quarter you should conduct a deep-dive introspection on your email program…

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Focus: Five Resolutions for Digital Marketers

In 2011, I came up with 17 resolutions, and while these resolutions…

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Do not make the biggest survey mistake!

Engaging, not boringS Engaging, not boringSurveys are supposed to provide organizations with…

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Three Golden Rules for Digital Messaging

Too often we get caught up in the cycle of messaging only…

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Auditing the Email Collection Process

I got an opportunity to audit five merchants with their email collection…

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