Data Breach and Spear Phishing
The consumer allows you to capture their interaction with you, they expect…
Seven Steps to Rejuvenate Your Marketing Database
A hard look at digital marketing programs shows an increase in marketing…
Rx: 7 Metrics for Your Quarterly Email Marketing Checkup
Each quarter you should conduct a deep-dive introspection on your email program…
Focus: Five Resolutions for Digital Marketers
In 2011, I came up with 17 resolutions, and while these resolutions…
Do not make the biggest survey mistake!
Engaging, not boringS Engaging, not boringSurveys are supposed to provide organizations with…
You Can Divide and Conquer Through Segmentation
Segmentation can be as important as any other component of message development.…
Three Ideas to Improve Your Email Analytics
Most email marketers have a tremendous amount of analytics to look at.…
How to prioritize your digital marketing
You need to start by elevating the importance of your digital channels…
Auditing the Email Collection Process
I got an opportunity to audit five merchants with their email collection…