The consumer allows you to capture their interaction with you, they expect you to remember their preferences, but most of all they want you to safeguard their…
A hard look at digital marketing programs shows an increase in marketing activity by businesses and a proportionate level of consumer disengagement. This happens for a variety…
Each quarter you should conduct a deep-dive introspection on your email program – a hard look at what is working, what needs to be improved and then…
In 2011, I came up with 17 resolutions, and while these resolutions were very popular, they were far too many to achieve in one calendar year. So…
Engaging, not boringS Engaging, not boringSurveys are supposed to provide organizations with information about the needs of their customers and prospects, the hope is that this information…
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Too often we get caught up in the cycle of messaging only to realize that we are slowly alienating some our active responders. (more…)
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I got an opportunity to audit five merchants with their email collection process - cupcakes, shoes, jeans, handbags and goggles. (more…)
