How Big Data Could Facilitate Selective Perception Marketing
Selective perceptionsThis scenario should be familiar to the many of us. Let’s say you have just purchased a brand new…
Sales Pipeline Management Dos and Don’ts
There are lots of sales methodologies in the market. As the makers of award-winning sales pipeline analysis and forecasting application…
Vertical Cloud Computing Providers Arrive for Financial Services Industry
The cloud’s main story so far has been one of horizontal providers, such as salesforce.com, Microsoft and Amazon, offering one-size-fits-all…
Customer Experience Innovation: Aligning Business with Customer
Responsive and accurate support for customer interactions points the way for the kind of management that organizations can apply to…
MasterCard Applies Big Data to Help Retailers Achieve Better Results
It may be obvious that the massive credit card company MasterCard is heavily involved in big data. They have over…
Companies Struggle to Engage with Customers Digitally
If you stop to compare communication preferences of the past to those of today, you can’t fail to notice some…
Managing Your Sales Funnel: How Does CRM Software Help?
When implemented properly, CRM software should improve your sales funnel and conversion rates.CRM software is well-known for helping manage the sales funnel.…
How the Financial Services Industry Should Use Big Data to Regain Trust
If there is any industry that can benefit from big data, it is the financial services industry. Of course the…
Know Your Numbers: The Dollar-Driven Guide to Holiday Emails
Our commerce clients are deep in the throes of holiday season, and with their planning and activity has come an…
Sizing Up Data For CRM: Big Doesn’t Mean Valuable Data
Unless you’ve been a castaway without wireless service for much of the past year, you couldn’t easily ignore all the…
