Peter Perera

Peter Perera works with enterprise graph databases to contextualize, explore, visualize and analyze customer connections and data relationships - viewing customer data like never envisioned. He is an enterprise business technology consultant and a spirited, experienced presenter with subject expertise in enterprise graphs for CRM and MDM and making enterprise data graph-ready. During his lengthy consulting career, he has advised and collaborated with over 100 client organizations, facilitated over 100 two-day seminars, has spoken at numerous conferences and penned many articles on enterprise CRM ad MDM. Since 2013, he has focused on emerging graph database technologies to tell engaging customer data stories. During the last two decades, his clients have included brand-name organizations in enterprise software, health insurance, travel, education, high-tech, manufacturing, financial services, nonprofits, business services, and medical products and diagnostics. Peter can be contacted at
5 Articles

From Master Data to Master Graph

CRM and customer Master Data Management (MDM) applications only enable partial business…

Peter Perera Peter Perera 16 Min Read

We Need an “Internet of Not Only Customers”

…Contextual Identity, Graph Databases and Connection Integration in CRMThe enduring purpose of…

Peter Perera Peter Perera 15 Min Read

Sizing Up Data For CRM: Big Doesn’t Mean Valuable Data

Unless you’ve been a castaway without wireless service for much of the…

Peter Perera Peter Perera 11 Min Read