SAS Aligns Marketing and Customer Intelligence
I recently attended SAS’s European analyst event, where I went to focus on new developments around customer intelligence, an application of…
Data Design Is Not Optional
The data model is designed to enforce certain rules on the information – such as ensuring that customer identifiers are…
Getting ROI from ERP
In the world of business, there is no getting past the fact that at the end of the day, the…
Analyze Big Data Effectively and Efficiently: Five Opportunities [INFOGRAPHIC]
Harness the power of big data for a new economy infographic Harness the power of big data for a…
How Customers Are Enriching Your CRM
CRM is an essential business tool – this much has been realized by enterprises irrespective of their sizes. But, are…
First Look: FICO Decision Optimizer
Decision Optimizer is one of FICO’s Decision Management Tools and is designed to address some specific challenges in customer decisioning,…
Seven Steps to Heaven: Marketing Automation with a CRM System [INFOGRAPHIC]
Want an easier working day? Better sharing of information, better customer experience management and fewer manual tasks? Leading marketing and…
New Big Data Platform: Gainsight
Gainsight, the former JBara Software, has created a big data platform that focuses on customer retention and reducing churn instead…
Determining Perception Gap Through Twitter [INFOGRAPHIC]
4 Brands, 1 Week and 100,000 TweetsConsumers believe Sears is just for tools and electronics; is this the perception Sears…
Attensity Uses Social Media Technology for Smarter Customer Engagement
When I last wrote about Attensity I classified it as a “pure play” text analytics vendor, but the latest release of its…
