Sizing Up Data For CRM: Big Doesn’t Mean Valuable Data

October 30, 2013

ImageUnless you’ve been a castaway without wireless service for much of the past year, you couldn’t easily ignore all the big talk on Big Data and its offspring, Predictive and Prescriptive Analytics. Considering Big Data was born out of converging cloud, mobile, sensor and social networking technologies, you’d think the conversation perfectly aligns with CRM.