Big Data
1801 views

Why Are Mid-Market Companies Waiting to Embrace Big Data?

mithun.sridharan - February 7, 2015

Though many companies endorse the potential benefits of Big Data, very few are actually giving this development some serious thought. Particularly, many mid-market companies view this trend…

Analytics
4105 views

A Case for Big Data Analytics as a Service

mithun.sridharan - September 4, 2014

Business Analytics has assumed such strategic importance that it has evolved from a purely IT activity into a core business activity touching upon various business functions, such…

A Case for Digital Transformation in the Pharmaceuticals Industry
Analytics
6819 views
Analytics
6819 views

A Case for Digital Transformation in the Pharmaceuticals Industry

mithun.sridharan - July 21, 2014

While pharmaceuticals has traditionally been a very lucrative industry marked by blockbuster drugs and astronomical markups in retail prices, it is currently under tremendous pressure to re-invent…

How Big Data Could Facilitate Selective Perception Marketing
Big Data
6013 views
Big Data
6013 views

How Big Data Could Facilitate Selective Perception Marketing

mithun.sridharan - February 13, 2014

Selective perceptionsThis scenario should be familiar to the many of us. Let’s say you have just purchased a brand new iPhone. No sooner had you bought the…

Transforming HR Recruitment Practices with Big Data
Analytics
1377 views
Analytics
1377 views

Transforming HR Recruitment Practices with Big Data

mithun.sridharan - December 17, 2013

Staffing the right candidate for a job opening is a daunting task. HR personnel typically spend anywhere between a few weeks to several months sourcing applications, evaluating…