mithun.sridharan

5 Articles

Why Are Mid-Market Companies Waiting to Embrace Big Data?

Though many companies endorse the potential benefits of Big Data, very few…

mithun.sridharan mithun.sridharan 7 Min Read

A Case for Big Data Analytics as a Service

Business Analytics has assumed such strategic importance that it has evolved from…

mithun.sridharan mithun.sridharan 8 Min Read

A Case for Digital Transformation in the Pharmaceuticals Industry

While pharmaceuticals has traditionally been a very lucrative industry marked by blockbuster…

mithun.sridharan mithun.sridharan 11 Min Read

How Big Data Could Facilitate Selective Perception Marketing

Selective perceptionsThis scenario should be familiar to the many of us. Let’s…

mithun.sridharan mithun.sridharan 7 Min Read