Only in the last few years has the integration of big data and retail marketing become a method for customizing…
There was a time, not too long ago, when the general population would have bet their life savings that flying…
The ability to foresee the future would certainly be the ultimate competitive advantage. In reality though, no business has a…
Employees are a both a business’s greatest asset and its greatest expense. So hitting on the right formula for selecting…
Big data and financial services are natural match – after all, with nothing to manufacture, and no physical product to…
“You can never have too much data – bigger is always better” – the words of Amazon’s chief technology officer…
On paper, big data is any marketer’s dream come true – thanks to the internet, if a business wants to…
For the past three years, Facebook has made enormous strides in targeting specific groups of users across the Facebook ecosystem.…
Choosing the right keywords for search is the most important component of getting the results you’re looking for. Everyone knows…
The Clarabridge Customer Connections (C3) conference has gotten to be a thing for me. There can't be more than a…
At a time in our history when there is more data than ever before, the overwhelming majority of companies ...
The above diagram was compiled by Florence Nightingale, who was – according to The Font – “a celebrated English social reformer and statistician, and the founder of…
Money Out the Window It’s scary to think about the dollars involved, but with over 70% of Business Intelligence and Data Warehousing projects failing it is surprising…
I always make the point that data is everywhere – and that a lot of it is free.
The internet and ecommerce world offers endless possibilities to use customer analytics and big data ..
