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Mark Ross-Smith
Asia's #1 Airline Loyalty Data Expert. Formerly the Head of Loyalty with Malaysia Airlines & CEO in telco and hospitality businesses. Now helping travel organisations drive incremental revenue through big data & loyalty.
Predicting Airline Loyalty Churn – Cathay Pacific Marco Polo [Case Study]
How Big Data Is Driving Airline Loyalty Programs
How To Create A 360-Degree Customer View Using Data
Dark Data: The hidden billion dollar opportunity
How hotels are using data to generate new revenue
How Airlines Measure Loyalty Using Big Data & Analytics
How to Segment Your Customer Database (Frequent Flyer Edition)
Commercializing Big Data: Frequent Flyer Programs
How Big Data Is Changing the Way You Fly
