Predicting Airline Loyalty Churn – Cathay Pacific Marco Polo [Case Study]
Analytics
117 shares7,100 views
Analytics
117 shares7,100 views

Predicting Airline Loyalty Churn – Cathay Pacific Marco Polo [Case Study]

Mark Ross-Smith - July 5, 2017

Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at greatest risk of switching their business to…

How Big Data Is Driving Airline Loyalty Programs
Big Data
4604 views
Big Data
4604 views

How Big Data Is Driving Airline Loyalty Programs

Mark Ross-Smith - March 23, 2017

It's often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business and encouraging customers…

Business Intelligence
1917 views

How To Create A 360-Degree Customer View Using Data

Mark Ross-Smith - January 19, 2017

How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer…

Dark Data: The hidden billion dollar opportunity
Analytics
14509 views
Analytics
14509 views

Dark Data: The hidden billion dollar opportunity

Mark Ross-Smith - December 29, 2016

Every organization collects, stores and retains portions of dark data. It’s the digital equivalent of emotional baggage which hangs around after every user interaction, transaction, and customer…

Data Mining
1486 views

How hotels are using data to generate new revenue

Mark Ross-Smith - July 19, 2016

Hotel revenue management and use of analytics for room sales has remained largely unchanged for decades since the early 1980s when hotels started looking at yield and…

Analytics
2518 views

How Airlines Measure Loyalty Using Big Data & Analytics

Mark Ross-Smith - July 5, 2016

An ongoing debate in the loyalty world is what type of customer is more important? One that spends big on airline tickets or one that filters millions…

Data Visualization
1327 views

How to Segment Your Customer Database (Frequent Flyer Edition)

Mark Ross-Smith - July 1, 2016

Step by step guide on implementing a customer segmentation solution - without paying millions of dollars for an enterprise platform.Customer micro-segmentation is without a doubt one of the…

Big Data
1737 views

Commercializing Big Data: Frequent Flyer Programs

Mark Ross-Smith - November 3, 2015

I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from passengers which was thought provoking and insightful…

Big Data
2488 views

How Big Data Is Changing the Way You Fly

Mark Ross-Smith - September 28, 2015

As airlines and frequent flyer programs gather more intelligence on your day to day lifestyle,  flying  and financial position - they begin to build a data profile…