Analytics
1774 views

Redefining Loyalty Programs with Big Data and Hadoop

Davemendle - June 11, 2015

Building Real Customer Relationships from Reward-Based FlingsA loyalty program should not be about points, rewards, or status. While these perks…

Analytics
1146 views

The Perils of Marketing Attribution

BillFranks - April 14, 2015

Editor's note (4/22/2015): We're proud to announce that Bill Franks will be sharing his expertise at The Social Shake-Up 2015…

Big Data
1371 views

From Social Listening and Social Media Analytics to Social Data Intelligence

Julie Hong - March 27, 2015

 Christophe Folschette founded Talkwalker with his friend Thibaut Britz in 2009. Today, Christophe is our Global Sales Director, running a…

Big Data
3745 views

How Your Small Business Should be Taking Advantage of Big Data

philcohen4 - January 14, 2015

Big data has been a term widely related to big business. However, more small businesses are taking advantage of the…

5 Common Use Cases for Hadoop in Retail
Analytics
1854 views
Analytics
1854 views

5 Common Use Cases for Hadoop in Retail

SameerNori - November 20, 2014

Retailers have gained a unique advantage over consumers that previously never existed. They are now able to track and analyze…

Decision Management
2249 views

Spotlight on Traitify: Who The Hell Are You, Anyway?

Shawn Gordon - November 18, 2014

DataWeek/API World this past September earned my ink as an overall exceptional conference, and as a spotlight on big data company SiSense. I…

Analytics
972 views

Miss the Right Connections at Your Own Peril

BillFranks - November 14, 2014

Historically, most analytics have had laser focus on specific entities like a customer, a product, a vendor, or a variety…

Are You Kidding Me, Facebook? Oh, You Got It Right
Big Data
1485 views
Big Data
1485 views

Are You Kidding Me, Facebook? Oh, You Got It Right

TamaraDull - November 7, 2014

In my last post, Where Do You Draw the Line Between Relevancy and Privacy, I talked about some of the…

Fine-Tuning Manufacturing Operations with Big Data and Hadoop
Analytics
927 views
Analytics
927 views

Fine-Tuning Manufacturing Operations with Big Data and Hadoop

SameerNori - October 6, 2014

Your organization is a lean, mean Six Sigma machine. The corporate culture is centered on continuous improvement, with everyone well versed…

Hadoop in Advertising & Media: Is Data Analytics Making Old Media New?
Analytics
1240 views
Analytics
1240 views

Hadoop in Advertising & Media: Is Data Analytics Making Old Media New?

SameerNori - October 2, 2014

Imagine the chance to truly connect with a customer. Imagine if you knew what movies and television shows they watched, and…