Big Data Paves The Way For Fantastic New Social Listening Tools
Big data is playing a more important role than ever in fine-tuning the relationship between customers and brands. It gives…
Measuring Social Media ROI: Leveraging Data To Boost Results
Social media takes time to nurture and grow ? and it takes a lot of trial and error. I?ve started…
Integrating Data-Driven Network Marketing And Social Media In 2019
Big data is playing a more important role in the network marketing profession than ever. As we kick off 2019…
The Fascinating Intersection Of Social Media, Big Data And Forex Trading
Big data is changing the future of financial markets in fascinating ways. Most experts discuss the impact it has had…
How To Use Social Media Analytics To Increase Your Business Success
Marketing has changed immensely in the digital age, with more stress on improving the reach that a company has. Increasing…
5 Ways Digital Marketers Can Use Big Data to Improve ROI
Data is everywhere. It isn’t the presence of data that’s important instead how you acquire and analyze it for your…
Predicting Airline Loyalty Churn – Cathay Pacific Marco Polo [Case Study]
Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at…
How big data is affecting social media metrics and Facebook ad strategies
Social media and big data are so interconnected that they have almost become synonymous in some circles. The fact of…
Report: Brands Use Advanced Analytics to Reach Double Digit Growth
Web analytics technology has evolved in remarkable ways over the last 20 years. Web-Counter, the first traffic analytics tool, was…
Dark Data: The hidden billion dollar opportunity
Every organization collects, stores and retains portions of dark data. It’s the digital equivalent of emotional baggage which hangs around…