Building Real Customer Relationships from Reward-Based FlingsA loyalty program should not be about points, rewards, or status. While these perks…
Editor's note (4/22/2015): We're proud to announce that Bill Franks will be sharing his expertise at The Social Shake-Up 2015…
Christophe Folschette founded Talkwalker with his friend Thibaut Britz in 2009. Today, Christophe is our Global Sales Director, running a…
Big data has been a term widely related to big business. However, more small businesses are taking advantage of the…
Retailers have gained a unique advantage over consumers that previously never existed. They are now able to track and analyze…
DataWeek/API World this past September earned my ink as an overall exceptional conference, and as a spotlight on big data company SiSense. I…
Historically, most analytics have had laser focus on specific entities like a customer, a product, a vendor, or a variety…
In my last post, Where Do You Draw the Line Between Relevancy and Privacy, I talked about some of the…
Your organization is a lean, mean Six Sigma machine. The corporate culture is centered on continuous improvement, with everyone well versed…
Imagine the chance to truly connect with a customer. Imagine if you knew what movies and television shows they watched, and…
At a time in our history when there is more data than ever before, the overwhelming majority of companies ...
The above diagram was compiled by Florence Nightingale, who was – according to The Font – “a celebrated English social reformer and statistician, and the founder of…
Money Out the Window It’s scary to think about the dollars involved, but with over 70% of Business Intelligence and Data Warehousing projects failing it is surprising…
I always make the point that data is everywhere – and that a lot of it is free.
The internet and ecommerce world offers endless possibilities to use customer analytics and big data ..
