What Does Big Data Mean for the Future of Social Media?

May 20, 2017

The social media industry has grown leaps and bounds in the past decade, but some challenges have persisted. Major networks such as Facebook have struggled to meet revenue targets. Facebook’s IPO stock price was based off revenue growth figures that have failed to materialize over the past few years, raising concerns that the site couldn’t monetize its users as well as analysts hoped. Companies utilizing social media have also had trouble customizing their messages to the right demographics.(more…)