Long Live KPIs: Innovation is the New Black
Analytics
3754 views
Analytics
3754 views

Long Live KPIs: Innovation is the New Black

Melissa Thermidor - July 12, 2016

You've heard of them all: Myspace, Friendster, LinkedIn (post Microsoft) - all in one day and out the next. Social media has been evolving since the invention…

Big Data
1164 views

Cute Video Shows How Little Most People Know About Big Data

Melissa Thermidor - August 11, 2013

Everyone seems too be talking about "Big Data" and it has become the IT buzzword.But does anyone really know what it is? We took this same question…

Analytics
1428 views

From Big Data to Big Personalization

Melissa Thermidor - June 24, 2013

The promise of big data: Companies can better know their customers and act on that information through personalization and segmentation. And marketers realize the importance of analytics…

Great Analytics Vendors: 5 Must-Have Traits
Analytics
1680 views
Analytics
1680 views

Great Analytics Vendors: 5 Must-Have Traits

Melissa Thermidor - June 6, 2013

Let’s face it; the best way to make your organization more data-driven is to get the best analytics talent within your organization. However, that is harder said…

Analytics
1143 views

Determining Perception Gap Through Twitter [INFOGRAPHIC]

Melissa Thermidor - May 6, 2013

4 Brands, 1 Week and 100,000 TweetsConsumers believe Sears is just for tools and electronics; is this the perception Sears wants to portray? What is Kroger doing…

Analytics
1935 views

Thanks, Big Data: America’s Drinking Habits Predict the Election

Melissa Thermidor - October 30, 2012

Forget about which candidate has the most likes on Facebook or followers on Twitter. Who needs social networks when "big data" can predict the next U.S. president…