8 Ways That College Sports Teams Can Use Data to Prove Value to Sponsors
Best Practices
177 views
Best Practices
177 views

8 Ways That College Sports Teams Can Use Data to Prove Value to Sponsors

Treddy - October 15, 2015

Originally published on the Truth in Data blog (more…)

Uncategorized
191 views

14 Brands Using Mobile Apps Instead of Ads to Build Customer Loyalty

Treddy - August 4, 2015

USEFUL AND ENGAGING APPS HELP COMPANIES BUILD AUDIENCES, DELIGHT CUSTOMERS & INCREASE SALESThe most innovative companies in the world aren’t just connecting with their customers through advertising.…

Best Practices
232 views

How Data Is Helping Sports Teams Increase ROI, Even in Off-Season

Treddy - July 10, 2015

CUSTOMER DATA DRIVES 5X ROI IN TICKET SALES IN LESS THAN A WEEK & OPENS UP NEW OFF-SEASON REVENUE OPPORTUNITIESSports teams and venues worldwide are in a…

Best Practices
245 views

5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty

Treddy - June 18, 2015

USING DATA ANALYTICS TO REDEFINE CUSTOMER SERVICE, IN-FLIGHT SERVICE, LOYALTY PROGRAMS & MARKETINGMost people will agree that air travel today isn’t the memorable, fun experience it used…

13 Retail Companies Using Data to Revolutionize Online & Offline Shopping Experiences
Big Data
1454 views1
Big Data
1454 views1

13 Retail Companies Using Data to Revolutionize Online & Offline Shopping Experiences

Treddy - May 21, 2015

FROM IBEACONS AND SENSORS TO AUGMENTED REALITY - HOW INNOVATIVE RETAILERS ARE REDEFINING SHOPPING The digital revolution has accelerated global change in multiple industries especially finance, healthcare,…

Best Practices
214 views

How Nonprofits Like the YMCA Use Data to Maximize Community Impact & ROI

Treddy - May 9, 2015

DRIVING MEMBERSHIPS, OPTIMIZING ADVERTISING & SERVING THE COMMUNITY VIA BETTER DATAThe biggest truth about data is that it only has real value if it changes the way…

Best Practices
249 views

Expert Speak: 6 Highlights and Lessons from the 2015 CDO Summit

Treddy - May 9, 2015

HIGHLIGHTS: CDO OF THE YEAR, WHY DIGITAL TRANSFORMATION IS HARD, RESPONDING TO DISRUPTION & THE COLLABORATIVE ECONOMYThe CDO Summit 2015 hosted at the Thomson Reuters office in New York…

Big Data
330 views

Top 8 Big Data Trends That Marketers Should Care About

Treddy - December 24, 2014

Top 8 Big Data Trends in 2014 That Marketers Should Care AboutBiggest hurdles, pre-targeting, personalization, new jobs and moreBeing an effective marketer was exponentially harder 2014 with…

Big Data
396 views

15 Companies from Airports to Retail Already Using Beacon Technology

Treddy - November 11, 2014

It has been more than year since Apple announced the launch of iBeacons, and multiple competitors including Estimote, Bluecats, Bluesense and Gelo have launched their own beacons…

Big Data
291 views

7 Big Data Blunders You’re Thankful Your Company Didn’t Make

Treddy - October 24, 2014

Big data, especially the right data, has the potential to completely transform how companies communicate with their customers and fans. With new technology and tools like sensors…