Modeling
1277 views

How to Personalize the Retail Experience with Data

Lbedgood - March 23, 2016

How to Personalize the Retail Experience with DataLeading retailers have made great strides in becoming omni-channel, multi-channel marketing experts. (more…)

Social Media Analytics
1002 views

An Introduction to Data-Driven Marketing for the Auto Industry

Lbedgood - March 11, 2016

An Introduction to Data-Driven Marketing for the Auto IndustryWithout a doubt, data has become the currency that fuels competitive (more…)

Which Big Data Personality Are You? [INFOGRAPHIC]
Uncategorized
695 views
Uncategorized
695 views

Which Big Data Personality Are You? [INFOGRAPHIC]

Lbedgood - December 9, 2015

Confused about where you fit into the big data world? This simple rubric should help you figure it out, and decide what next step will build upon…

96% of Companies Are Failing Miserably When it Comes to Marketing Data Insights
Analytics
26 shares192,501 views
Analytics
26 shares192,501 views

96% of Companies Are Failing Miserably When it Comes to Marketing Data Insights

Lbedgood - December 3, 2015

At a time in our history when there is more data than ever before, the overwhelming majority of companies ...

Uncategorized
1248 views

4 Types of Data That Will Boost Your Marketing ROI

Lbedgood - October 26, 2015

Last year, “Big Data” was THE buzz word. And while Big Data is still buzzing about, marketers today are using the term more frequently as part of…

Uncategorized
1068 views

A $470 Billion Reason Insurers Are Turning to Data Solutions

Lbedgood - October 22, 2015

A study published by Accenture this year has insurance companies taking notice and changing the course. The study found that low customer satisfaction and heightened consumer expectations…

Uncategorized
932 views

2 Critical Obstacles Facing Retailers for Data Driven Marketing

Lbedgood - October 5, 2015

Two Critical Obstacles Facing Retailers for Data Driven MarketingData Driven marketing is on its way to becoming the standard in all industries. A 2015 study by the…

Uncategorized
665 views

3 Reasons Today’s Marketing Datasets Are a Whole New World

Lbedgood - October 2, 2015

3 Reasons Today’s Marketing Datasets Are a Whole New World Purchasing pre-populated lists for marketing is not a new concept in the business world. 3 Reasons Today’s…

Uncategorized
1262 views

How Big Data Drives Digital Marketing Success

Lbedgood - October 1, 2015

How Big Data Drives Digital Marketing SuccessIt’s the age of digital and we are all wired in. Smart phones, tablets, hundreds of television channels, thousands of apps,…

Uncategorized
660 views

How to Unlock the Value of Your Data in Real-Time

Lbedgood - September 25, 2015

How to Unlock the Value of Your Data in Real-TimeMarketers have flocked in droves to the concept of real-time marketing (RTM). At its core, RTM is about…