How to Personalize the Retail Experience with DataLeading retailers have made great strides in becoming omni-channel, multi-channel marketing experts. (more…)
An Introduction to Data-Driven Marketing for the Auto IndustryWithout a doubt, data has become the currency that fuels competitive (more…)
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Confused about where you fit into the big data world? This simple rubric should help you figure it out, and decide what next step will build upon…
At a time in our history when there is more data than ever before, the overwhelming majority of companies ...
Last year, “Big Data” was THE buzz word. And while Big Data is still buzzing about, marketers today are using the term more frequently as part of…
A study published by Accenture this year has insurance companies taking notice and changing the course. The study found that low customer satisfaction and heightened consumer expectations…
Two Critical Obstacles Facing Retailers for Data Driven MarketingData Driven marketing is on its way to becoming the standard in all industries. A 2015 study by the…
3 Reasons Today’s Marketing Datasets Are a Whole New World Purchasing pre-populated lists for marketing is not a new concept in the business world. 3 Reasons Today’s…
How Big Data Drives Digital Marketing SuccessIt’s the age of digital and we are all wired in. Smart phones, tablets, hundreds of television channels, thousands of apps,…
How to Unlock the Value of Your Data in Real-TimeMarketers have flocked in droves to the concept of real-time marketing (RTM). At its core, RTM is about…
