How to Personalize the Retail Experience with DataLeading retailers have made great strides in becoming omni-channel, multi-channel marketing experts. (more…)
An Introduction to Data-Driven Marketing for the Auto IndustryWithout a doubt, data has become the currency that fuels competitive (more…)
At a time in our history when there is more data than ever before, the overwhelming majority of companies ...
Last year, “Big Data” was THE buzz word. And while Big Data is still buzzing about, marketers today are using the term more frequently as part of…
3 Reasons Today’s Marketing Datasets Are a Whole New World Purchasing pre-populated lists for marketing is not a new concept in the business world. (more…)