Is CRM the New Membership Management for NFPs?
Learn why NFPs should be replacing legacy contact management databases with next…
Salesforce Fills Out the “Marketing Cloud”
Salesforce.com announced its intent to acquire email marketing and marketing automation vendor…
Interactive Intelligence Reveals Ambitious Plans for Customer Service
At its recent user conference, Interactions 2013, Interactive Intelligence (Nasdqaq: ININ) showcased…
Social Collaboration Is in Finance’s Future
Finance departments don’t immediately come to mind in conversations about social collaboration…
Technology and the Effective Marketer
In this post, I'll focus on customer intelligence driven marketing and the…
Automating Manual Imports into Salesforce
We’ve talked about the general philosophy of centralizing data in Salesforce, and…
CRM: Businesses Should Walk Before They Run
I was recently asked by a business software website about my thoughts…
Value at Risk Segmentation and Retention Campaigns
In Propensity Based Segmentation customers are grouped according to propensity scores, such as churn…
Social Software, Feature or Product?
We have this debate running about social software and whether it's, for…