Salesforce Fills Out the “Marketing Cloud”

June 7, 2013
385 Views announced its intent to acquire email marketing and marketing automation vendor ExactTarget for ~$2.5B or $33.75/share, ending a few years worth of speculation as to which marketing automation vendor it would eventually acquire. The leading contender up to last December was marketing automation heavyweight Eloqua, but Oracle ended that line of thinking by acquiring it for $871M or $23.50/share.