Big Data
233 views

Crossing the New Chasm – Moving From a Product Focus to Customer Relationships

Gayle Nixon - February 2, 2016

Geoffrey Moore famously documented the technology adoption lifecycle in his book, “Crossing the Chasm”, arguably the bible of technology marketing over the past 15 years. (more…)

Uncategorized
347 views

Integrating Quality Assurance into Your CRM Operations

Gayle Nixon - June 10, 2015

The quality industry distinguishes between quality assurance and quality control. (more…)

Uncategorized
174 views

Enhance Your CRM Data to Sharpen Your Sales Pitch

DQSteveWebster - April 9, 2015

In the old days, you knew who to contact to make business. There were a few job functions, and a few levels of seniority. A name with…

Data Management
370 views

Is Your CRM Data the Elephant in the Room?

martindoyle - December 4, 2014

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Big Data
314 views

The Only Way to Save Your CRM from Failure

martindoyle - November 5, 2014

The Only Way to Save Your CRM From Failure (more…)

Uncategorized
284 views

How to Customize Salesforce Dashboards

David Hecht - March 5, 2014

In this post I am going to show you how to customize existing Salesforce dashboards, such as those provided in apps you install from the AppExchange, or…

Uncategorized
255 views

Deploying CRM, One Step at a Time

workbooks - February 26, 2014

Why Bridging the Gap Between ERP and CRM Is Vital and How Big Data Can Help
Analytics
441 views
Analytics
441 views

Why Bridging the Gap Between ERP and CRM Is Vital and How Big Data Can Help

anand.smartdata - February 11, 2014

With an increase in technological sophistication on the ERP and CRM systems, there is now a growing need to bridge the gap between the services offered by…

Analytics
240 views

Automate Your Way to Profitability: 5 Things You’ll Never Have to Do Again Once You Have CRM

workbooks - November 1, 2013

Precious time saved automating your sales and customer relations is time that can be spent winning new, more profitable business. (more…)

Uncategorized
189 views

Is CRM the New Membership Management for NFPs?

workbooks - September 27, 2013

Learn why NFPs should be replacing legacy contact management databases with next generation CRM systems.Not for profit organisations (NFPs) need to minimise operating costs wherever possible to ensure…