Uncategorized
1310 views

How to Customize Salesforce Dashboards

David Hecht - March 5, 2014

In this post I am going to show you how to customize existing Salesforce dashboards, such as those provided in apps you install from the AppExchange, or…

Analytics
1080 views

Using Google Analytics Profiles to Model Your Funnel in Salesforce

David Hecht - August 14, 2013

Google Analytics is a great tool for understanding the top of your online marketing funnel (web site visitors). But did you know you can easily highlight different…

Analytics
1036 views

Reporting Back from Salesforce Integration and Analytics Meetup

David Hecht - June 20, 2013

At the June 5, 2013 Salesforce Integration & Analytics Meetup we had two interesting demos: Captricity, a startup integrating paper / pdf forms to the cloud, and…

Uncategorized
4084 views

Web Tracking and Analytics Data in Salesforce: Why They’re Necessary

David Hecht - May 23, 2013

If you are doing online marketing and using Salesforce, chances are there is some important information missing from your Salesforce organization. Hopefully you are tracking your web…

Analytics
2238 views

Tracking Google Adwords Results in Salesforce: A How-To Guide

David Hecht - April 17, 2013

This post explores a simple way to see Google Adwords results inside of Salesforce, using Google Analytics Campaign tags. To set up custom campaigns, just add parameters…

Analytics
1608 views

Tracking Adwords Conversions in Salesforce: 6 Challenges

David Hecht - April 4, 2013

With the impending “end-of-life” of Salesforce for Google Adwords, I thought I’d dive a bit deeper into some of the challenges for tracking Google Adwords lead sources…

Best Practices
1121 views

Automating Manual Imports into Salesforce

David Hecht - February 27, 2013

We’ve talked about the general philosophy of centralizing data in Salesforce, and the advantages and challenges of making your CRM system your analytics platform and “single source…

Uncategorized
1132 views

The Emailed Dashboards School of Management

David Hecht - January 23, 2013

Today we have access to increasing amounts of data and analytics from all kinds of systems and applications that were not easily accessible to business users even…