In this post I am going to show you how to customize existing Salesforce dashboards, such as those provided in apps you install from the AppExchange, or…
Google Analytics is a great tool for understanding the top of your online marketing funnel (web site visitors). But did you know you can easily highlight different…
At the June 5, 2013 Salesforce Integration & Analytics Meetup we had two interesting demos: Captricity, a startup integrating paper / pdf forms to the cloud, and…
If you are doing online marketing and using Salesforce, chances are there is some important information missing from your Salesforce organization. Hopefully you are tracking your web…
This post explores a simple way to see Google Adwords results inside of Salesforce, using Google Analytics Campaign tags. To set up custom campaigns, just add parameters…
With the impending “end-of-life” of Salesforce for Google Adwords, I thought I’d dive a bit deeper into some of the challenges for tracking Google Adwords lead sources…
We’ve talked about the general philosophy of centralizing data in Salesforce, and the advantages and challenges of making your CRM system your analytics platform and “single source…
Today we have access to increasing amounts of data and analytics from all kinds of systems and applications that were not easily accessible to business users even…
