Is CRM the New Membership Management for NFPs?

September 27, 2013

Learn why NFPs should be replacing legacy contact management databases with next generation CRM systems.

Not for profit organisations (NFPs) need to minimise operating costs wherever possible to ensure that their activities generate maximum return. Unfortunately this means many businesses skimp on contact management systems. But choosing a limited functionality option could actually be less efficient, and therefore more costly than full-blown CRM systems.