Technology and the Effective Marketer

March 31, 2013
410 Views

business intelligenceIn this post, I’ll focus on customer intelligence driven marketing and the proper use of data. In the “information economy,” data is created at an unbelievable pace, but to make some reasonable business use of that data is challenging. The concept of being a data driven business isn’t new, but there are a lot of barriers that must be overcome, both technical and cultural.
(more…)