Pageviews are Dead, Engagement is King
The pageview as a metric is dying a slow death, and you need little more than to keep your eye…
Do You Have Any Rights in the Age of Big Data Analytics?
With Big Data-related excitement on the verge of finally reaching a crescendo, many market analysts are forecasting gargantuan outlays. But,…
Multi-Channel Retail: Where Big Box Meets Big Data
This is the second article of a two part series on the rise of multi-channel retailing and how traditional retailers…
How 3 Non-Traditional Media Companies Use Media Strategy to Win Big
There is plenty of ambiguity around the term "media." To the paranoid, it means propaganda or tabloids. To others, it…
A Case for Digital Transformation in the Pharmaceuticals Industry
While pharmaceuticals has traditionally been a very lucrative industry marked by blockbuster drugs and astronomical markups in retail prices, it…
5 Considerations to Make Before Choosing a Web Hosting Company
Would you build a giant skyscraper on a foundation meant for a small home? Of course not, and neither should…
Get Deep Audience Intelligence Where It Matters: From Your Ads
Have you ever wondered, "What more can I get from all these ad campaigns we run," and fundamentally believed there…
3 Ways Big Data Is Changing Financial Institutions Forever
Big data and financial services are natural match – after all, with nothing to manufacture, and no physical product to…
Is There One “Right” Strategy to Implement Business Intelligence?
Implementing a successful Business Intelligence strategy in the Food and Beverage Industry is simple — just stick to a few…
Retail is Dead. Long Live Retail!
Retail as we know it is dying. The Internet is the method; ecommerce websites like Amazon, Alibaba, and others who…
