Analytics
230 views

America’s Favorite Pastime is Having a Data-Driven Renaissance

Samantha Meckler - July 24, 2014

Two heads. That's what people see when looking at my dad as he identifies himself as both a die-hard Yankees and Mets fan. For him, growing up…

How 3 Non-Traditional Media Companies Use Media Strategy to Win Big
Best Practices
282 views
Best Practices
282 views

How 3 Non-Traditional Media Companies Use Media Strategy to Win Big

Samantha Meckler - July 21, 2014

There is plenty of ambiguity around the term "media." To the paranoid, it means propaganda or tabloids. To others, it is news and information. In commerce, media…

The Circle of Trust: Why We Should All Think Like Millennials
Big Data
296 views
Big Data
296 views

The Circle of Trust: Why We Should All Think Like Millennials

Samantha Meckler - May 14, 2014

A recent study from SDL indicated that 54% of millennials are willing to offer their personal data if it means that well-suited content and advertising will be…

The Billboard Problem: Why Intelligent Ads Only Live Online, for Now
Analytics
347 views
Analytics
347 views

The Billboard Problem: Why Intelligent Ads Only Live Online, for Now

Samantha Meckler - April 18, 2014

For centuries, billboard ads have been an ambiguous but undoubtedly treasured way to convert eyeballs into customers. In the land of "out of home" advertising, there's no doubt…