Why Algorithmic Accountability Is Needed Now
On August 20, Dick Costolo, Twitters’ CEO, announced that his company would suspend all accounts that shared the gruesome beheadings of journalist James Foley. On August 20, Dick Costolo, Twitters’ CEO, announced that his company would suspend all account ...
3 Ways to Adapt to the Shift Toward Online Privacy (Ethically, Nonetheless)
In May 2014, the E.U. announced that search engines were responsible for removing links deemed inadequate or irrelevant. This rule is also known as the Right to be Forgotten, and fell squarely in the crosshairs of a Google lobbying campaign. Since th ...
Big Data, Big Payoff? Why Your Company Needs Data Literate Employees, Now
Search the hashtag #bigdata on Twitter. Blogs, industry resources, newspapers, magazines, and even memes are promoting a series of lofty tweets praising the value of big data and the insights it generates automatically. The presumption, of course, is that ...
The Social Login Debate: LinkedIn’s Weird Absence
The trend toward social login – and improved user experiences – continues across the internet as Facebook and Google+ compete for a larger market share. Publishers, game developers, retailers, brands, agencies and aspiring bloggers such as myself see an e ...
How to Make Your Department More Data-Friendly
It seems as though the entire world is abuzz about big data. If you get data alerts from Google much like I do, these are the headlines that fly over your radar every day: It seems as though the entire world is abuzz about big data. If you get data ...
Conflict and Surprise: Big Data’s Big Storytelling Potential
"There are 4,448 active sessions on my website right now. Earlier, I had 1,502 active sessions. Currently, 65% are returning and 35% are new. Coincidentally, 35% of the audience is also coming from mobile right now, and since my site cookies don't work on ...
Today’s Don Draper: Relying on Data Not Scotch for Inspiration
I don't need a glass of single-malt for my creative juices to flow. No, I don't rely on inspiration via alcoholic beverage and late night work sessions trying to woo clients in order to produce ROI. See, that's what data is for. I don't need a ...
What Facebook’s Audience Insights Really Gets At
For the past three years, Facebook has made enormous strides in targeting specific groups of users across the Facebook ecosystem. Marketers from all industries have taken advantage of these new offerings so much so that other social media sites (Twitter, ...
Social Data and Scaling Your Mobile Ad ROI
Mobile ads are about to seriously change the ad game, or at least how you obtain user attention on the device. That means no more ads for prom dresses directed to men in their mid-twenties. No more ads for toddler's clothing directed to women without any ...
How Big Data Ups the Ante on Retargeting
Cookies are the Internet version of big brother, and there's no better place for users to notice a cookie's effect than on Facebook. Right there in your feed, amongst your friends' life updates, are pop up ads from sites you recently visited. Cookies are ...