Data Management
949 views

Unify Brand, Agency, and Technology Efforts with Your Customer Data

rishi09 - December 21, 2014

We had a great time sponsoring the most recent Digiday Digital Brand Summit (#DigidayDBS) in Park City, Utah. Between hitting the slopes and accidentally blowing our per diem on…

Why Algorithmic Accountability Is Needed Now
Best Practices
1089 views
Best Practices
1089 views

Why Algorithmic Accountability Is Needed Now

rishi09 - November 21, 2014

On August 20, Dick Costolo, Twitters’ CEO, announced that his company would suspend all accounts that shared the gruesome beheadings of journalist James Foley. On August 20,…

3 Ways to Adapt to the Shift Toward Online Privacy (Ethically, Nonetheless)
Best Practices
989 views
Best Practices
989 views

3 Ways to Adapt to the Shift Toward Online Privacy (Ethically, Nonetheless)

rishi09 - November 17, 2014

In May 2014, the E.U. announced that search engines were responsible for removing links deemed inadequate or irrelevant. This rule is also known as the Right to be…

Big Data
927 views

Amazon’s Data-Driven New Media Strategy: Bring Broadcast Ad Spend Online

rishi09 - October 3, 2014

Amazon has long been open about its efforts to displace our reliance on overpriced cable. After all, an Amazon Prime membership includes Amazon Prime Video, which comes…

Big Data, Big Payoff? Why Your Company Needs Data Literate Employees, Now
Best Practices
1205 views
Best Practices
1205 views

Big Data, Big Payoff? Why Your Company Needs Data Literate Employees, Now

rishi09 - September 24, 2014

Search the hashtag #bigdata on Twitter. Blogs, industry resources, newspapers, magazines, and even memes are promoting a series of lofty tweets praising the value of big data…

The Social Login Debate: LinkedIn’s Weird Absence
Big Data
1047 views
Big Data
1047 views

The Social Login Debate: LinkedIn’s Weird Absence

rishi09 - August 28, 2014

The trend toward social login – and improved user experiences – continues across the internet as Facebook and Google+ compete for a larger market share. Publishers, game…

How to Make Your Department More Data-Friendly
Best Practices
1067 views
Best Practices
1067 views

How to Make Your Department More Data-Friendly

rishi09 - July 30, 2014

It seems as though the entire world is abuzz about big data. If you get data alerts from Google much like I do, these are the headlines…

Conflict and Surprise: Big Data’s Big Storytelling Potential
Big Data
977 views
Big Data
977 views

Conflict and Surprise: Big Data’s Big Storytelling Potential

rishi09 - June 18, 2014

"There are 4,448 active sessions on my website right now. Earlier, I had 1,502 active sessions. Currently, 65% are returning and 35% are new. Coincidentally, 35% of…

Today’s Don Draper: Relying on Data Not Scotch for Inspiration
Analytics
675 views
Analytics
675 views

Today’s Don Draper: Relying on Data Not Scotch for Inspiration

rishi09 - June 9, 2014

I don't need a glass of single-malt for my creative juices to flow. No, I don't rely on inspiration via alcoholic beverage and late night work sessions…

What Facebook’s Audience Insights Really Gets At
Big Data
1757 views
Big Data
1757 views

What Facebook’s Audience Insights Really Gets At

rishi09 - May 29, 2014

For the past three years, Facebook has made enormous strides in targeting specific groups of users across the Facebook ecosystem. Marketers from all industries have taken advantage…