How Data Science Is Making Dreams Come True
Disney World. It's a fantasy land full of magic and whimsy – a place where childhood dreams really do come…
We Need an “Internet of Not Only Customers”
…Contextual Identity, Graph Databases and Connection Integration in CRMThe enduring purpose of a business is indisputably to create and keep…
America’s Favorite Pastime is Having a Data-Driven Renaissance
Two heads. That's what people see when looking at my dad as he identifies himself as both a die-hard Yankees…
Pageviews are Dead, Engagement is King
The pageview as a metric is dying a slow death, and you need little more than to keep your eye…
Multi-Channel Retail: Where Big Box Meets Big Data
This is the second article of a two part series on the rise of multi-channel retailing and how traditional retailers…
Big Data’s Athletic Moment: Turning Sporting Arenas into Preferred Business Venues
Sports events are fun, bonding experiences at which you grab a cold one, some food to wash down and cheer…
How Technology Changed Customer Relation Management Systems
Customer Relationship Management, commonly referred to as CRM, is the business practice of fostering and maintaining relationships with customers through…
Why This Cloud ERP Provider Is Getting Interested in eCommerce
If you have been following the ERP space closely, it is tough to miss out on the increasing level of…
Closing the Divide Between Marketers and Data-Driven Marketing Platforms
At its Digital Marketing Summit, held during the last week of March in Salt Lake City, Adobe presented its stance…
What the “Small Data” Revolution Means for Marketers
To hear the pundits tell it, Big Data is going to revolutionize everything we do as marketers. By tapping into…
