Closing the Divide Between Marketers and Data-Driven Marketing Platforms

April 23, 2014

At its Digital Marketing Summit, held during the last week of March in Salt Lake City, Adobe presented its stance on the future of digital marketing with little ambiguity: “Digital Roadblock: Marketers Struggle to Reinvent Themselves.” At the conference, Adobe presented statistics from its recent survey of 1,004 U.S. marketers, reporting that 30% of those surveyed cite lack of training as a barrier to “becoming the marketers they aspire to be.”(more…)