Closing the Divide Between Marketers and Data-Driven Marketing Platforms

April 23, 2014
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At its Digital Marketing Summit, held during the last week of March in Salt Lake City, Adobe presented its stance on the future of digital marketing with little ambiguity: “Digital Roadblock: Marketers Struggle to Reinvent Themselves.” At the conference, Adobe presented statistics from its recent survey of 1,004 U.S. marketers, reporting that 30% of those surveyed cite lack of training as a barrier to “becoming the marketers they aspire to be.”(more…)