What the “Small Data” Revolution Means for Marketers

To hear the pundits tell it, Big Data is going to revolutionize everything we do as marketers. By tapping into data on consumer behaviors ranging from where we shop to what apps we use and which comments we “like” on Facebook, Big Data can help marketers understand their audiences infinitely better than they did previously and therefore send more targeted, more personal communications custom tailored to each individual user.
(more…)