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SmartData Collective > Data Management > Best Practices > Determining Perception Gap Through Twitter [INFOGRAPHIC]
AnalyticsBest PracticesCRMData VisualizationInside CompaniesMarket ResearchMarketingModelingPredictive AnalyticsSentiment AnalyticsSocial DataSocial Media AnalyticsText AnalyticsUnstructured DataWeb Analytics

Determining Perception Gap Through Twitter [INFOGRAPHIC]

Melissa Thermidor
Melissa Thermidor
1 Min Read
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4 Brands, 1 Week and 100,000 Tweets

Consumers believe Sears is just for tools and electronics; is this the perception Sears wants to portray?

What is Kroger doing better than others are?

Walmart tweets way more frequently than other brands, and consumers reciprocate.

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4 Brands, 1 Week and 100,000 Tweets

Consumers believe Sears is just for tools and electronics; is this the perception Sears wants to portray?

What is Kroger doing better than others are?

Walmart tweets way more frequently than other brands, and consumers reciprocate.

LatentView Analytics analyst Yogesh Kansal breaks it down for us.

 

social media analytics

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