Examining Big Data’s Potential In Predictive Marketing
The cost to store and process large amounts of data continues to fall. At the same time, new, simple software…
Marketing Analytics Jobs Jump
MarketShare has witnessed firsthand how major marketing organizations are becoming more data driven, and more focused on marketing analytics, digital attribution…
How Coca-Cola Takes a Refreshing Approach to Big Data
As the world’s largest non-alcoholic beverage company, Coca-Cola generates Petabytes of data from various sources: multi-channel retail data, customer profile…
Self-Service BI Customers Are Not All the Same (Part 1)
As I discussed in The Road to Self-Service BI, enterprises need a better understanding of self-service BI so they can avoid…
Solving the Riddle of Measuring Social Voice
Twitter has seen the analytics light. In a recent move of great importance, but zero fanfare, the bluebird folks have…
First Look: Teradata Integrated Marketing Management
I got an update on Teradata’s Integrated Marketing Management (IMM) solutions recently as part of my ongoing series on Marketing…
Marketers Leading the Charge to Unlock Value from Big Data
You often can’t get through a workday without seeing at least one headline boasting the “what if” promises of big…
Have Marketers Taken Big Data Too Far?
photo courtesy of motifake.comPaula Rosenblum writes a fun piece regarding the creepiness of retailers using their Big Data. photo courtesy of…
Which Brands Are Most Patriotic?
With July 4th soon upon us, many marketers are readying to wrap their brands in the American flag and…
The Impact of Advanced Social Intelligence on Marketing
With the vast amount of information available online today, there is a huge amount of intelligence available as well. This…