Why 360-Degrees Customer Profiles Created With Big Data Are Nothing New

February 7, 2014
In the past marketing departments had an easy task, which simply was to send messages of all sorts of kind to their (potential) customers, hoping that they would reach the right customers and that they were able to sell something. This resulted in generic advertisements in newspapers, magazines or on billboards. Thanks to the web 2.0 this changed in a two-way-communications, making the work of a marketer a lot more complex. Suddenly customers were able to talk back and were expecting an answer to their questions almost instantly.