What the Launch of Social.com Shows Us
Yesterday Salesforce announced the launch of Social.com – a social advertising solution that brings the power of Radian6 (R6) and…
Valuable Big Data Insights via Nike+ Gamification Platform
Nike turned the most uncomplicated sport in the world, running, into a data-driven social sport that gives users access to…
Will Big Data Mark the End of the Market Research Industry?
Big data is disrupting the world, society and all industries. One industry that will definitely notice these waves of change…
Smarter Agent Performance Management
I read a lot these days about how companies should pay more attention to contact center agent or customer service…
Tracking Google Adwords Results in Salesforce: A How-To Guide
This post explores a simple way to see Google Adwords results inside of Salesforce, using Google Analytics Campaign tags. To…
The Future of Customer Service
The best part of my job is that I get to talk to people, lots and lots of people. I…
Tracking Adwords Conversions in Salesforce: 6 Challenges
With the impending “end-of-life” of Salesforce for Google Adwords, I thought I’d dive a bit deeper into some of the…
What 3 Measures Are Your Business Game Changers?
I don’t know what it is exactly, but Opening Day for Major League Baseball is special. I don’t know what…
Big Data and Rise of Predictive Analytics
Back in mid 1990s, when I was a Ph.D. student, one of the professors asked me what my career goal…
Technology and the Effective Marketer
In this post, I'll focus on customer intelligence driven marketing and the proper use of data. In the "information economy,"…
