EstebanKolsky

29 Articles

How To Lose Credibility When Using Data

I have been saying for a while that data is the next big…

EstebanKolsky EstebanKolsky 7 Min Read

Can SAP Really Get Social This Time?

Before digging into the analysis of where Salesforce is and where it…

EstebanKolsky EstebanKolsky 6 Min Read

Twitter, Facebook, Customer Service and Surgery

Yeah, yeah, yeah — been long, I know.  Busy, you know? Plenty…

EstebanKolsky EstebanKolsky 5 Min Read

KANA Acquires Sword Ciboodle: My Very Long (but Insightful) Take

First off, both companies are clients of mine – and fairly active…

EstebanKolsky EstebanKolsky 22 Min Read

Question: Why Are You In Social Channels?

I was moderating a great panel recently at the Inbound Marketing Summit:…

EstebanKolsky EstebanKolsky 7 Min Read

The New Way to Segment For a 6x Greater Return

I have been thinking about this for some time (BTW, this is…

EstebanKolsky EstebanKolsky 5 Min Read

For E.piphany (Infor), It’s Back to the Future

One thing I learned in the past 20+ years of doing CRM…

EstebanKolsky EstebanKolsky 8 Min Read