Using Decision Modeling to Make Predictive Analytics More Pervasive
Back in May of last year, Wayne Eckerson published “Making Predictive Analytics Pervasive“. It’s a great report with some really…
Four Ways to Develop Customers for Life
Take a minute to think about your ideal customer. This looks different for every business, but there’s a common thread,…
Business Analytics Error: Learn from Uber’s Mistake During the Sydney Terror Attack
While the purpose of Business Analytics is to optimize outcomes, particular care should be taken in randomly applying analytical techniques…
2015: The Year of IoT Pioneers, Analytics and Data Privacy
This past year welcomed widespread Internet of Things (IoT) adoption and hype, big data implementation, and growing concerns around data…
Big Data: The Secret Snacking Ingredient
The perfect snack recipe calls for a few crackers, a scoop of peanut butter, a piece of chocolate and a…
Predictive Analytics Interview Series: Pasha Roberts at Talent Analytics
In anticipation of his upcoming conference presentation, A Transaction-Based Approach to Understand Sales Representative Growth, Performance, and Gaming, at Predictive Analytics…
Customer Data Quality: What Is the Value-at-Risk?
If you work in financial services or, more specifically, Capital Markets, then you are likely to be familiar with the…
The World’s Largest, Fastest, Most Agile Supply Chain
The world’s largest, fastest, most agile Supply ChainThere is one shipping firm in the world, maybe the galaxy, that is…
Business (NOT) as Usual: 3 Big Business Intelligence Predictions for 2015
Each year, I work with dozens of clients in a quest to help them effectively implement their Business Intelligence systems. …
Top 8 Big Data Trends That Marketers Should Care About
Top 8 Big Data Trends in 2014 That Marketers Should Care AboutBiggest hurdles, pre-targeting, personalization, new jobs and moreBeing an…
