Top 8 Big Data Trends That Marketers Should Care About
Top 8 Big Data Trends in 2014 That Marketers Should Care About
Biggest hurdles, pre-targeting, personalization, new jobs and more
Being an effective marketer was exponentially harder 2014 with the advent of big data and related tools and functionality. Buzzwords like predictive analytics, pre-targeting and iBeacons just made marketersâ roles more complex, but also more powerful, proactive and measurable.
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