By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data science anayst
    Growing Demand for Data Science & Data Analyst Roles
    6 Min Read
    predictive analytics in dropshipping
    Predictive Analytics Helps New Dropshipping Businesses Thrive
    12 Min Read
    data-driven approach in healthcare
    The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas
    6 Min Read
    analytics for tax compliance
    Analytics Changes the Calculus of Business Tax Compliance
    8 Min Read
    big data analytics in gaming
    The Role of Big Data Analytics in Gaming
    10 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: How to Use Social Listening and Conversation Analysis Software to Improve Your Marketing and PR
Share
Notification Show More
Latest News
SMEs Use AI-Driven Financial Software for Greater Efficiency
Artificial Intelligence
data security in big data age
6 Reasons to Boost Data Security Plan in the Age of Big Data
Big Data
data science anayst
Growing Demand for Data Science & Data Analyst Roles
Data Science
ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence
ai in omnichannel marketing
AI is Driving Huge Changes in Omnichannel Marketing
Artificial Intelligence
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Data Management > Best Practices > How to Use Social Listening and Conversation Analysis Software to Improve Your Marketing and PR
Best PracticeseBookMarketingSentiment AnalyticsSocial DataText Analytics

How to Use Social Listening and Conversation Analysis Software to Improve Your Marketing and PR

HRmarketer
Last updated: 2012/06/01 at 8:35 PM
HRmarketer
4 Min Read
SHARE

Social media offers great potential for B2B marketers and PR pros. At the same time, however, social media creates enormous challenges. From the conversations that are simultaneously taking place on an expanding number of social channels, news sites and blogs, you need to be able to filter out the terabytes of unwanted chatter to identify the conversations and information that matter to you. 

Social media offers great potential for B2B marketers and PR pros. At the same time, however, social media creates enormous challenges. From the conversations that are simultaneously taking place on an expanding number of social channels, news sites and blogs, you need to be able to filter out the terabytes of unwanted chatter to identify the conversations and information that matter to you. 

Further complicating things is that in addition to having to analyze the conversations from journalists and analysts—those who traditionally dominated and controlled the B2B conversations—you now have to consider a variety of other social media users who have strong influence, such as B2B decision makers, consultants, speakers and solution providers.

More Read

use ai to get the most out of your social media strategy

Use AI to Get the Most Out of Your Social Media Marketing Strategy

Leveraging Social Analytics for Optimizing Your Marketing Strategy
4 Amazing Time Saving Analytics Tools For Social Media Marketing
How Data Science Is Revolutionising Our Social Visibility
How Businesses Are Using Big Data For Social Media Marketing?


By being aware of and monitoring all the online conversations—from both traditional outlets and emerging social channels—marketers can better target their news, grow their social footprint and online visibility, make better pitches and better business decisions and choose better and more timely topics for their white papers, webcasts and blog posts.


Social media monitoring software has been developed to help track these conversations, measure a brand’s online sentiment and track keyword mentions by listening to the 140 characters in a tweet or to Facebook updates and, in some cases, blog posts.

However, a deeper level of analysis affords numerous opportunities for marketing and PR professionals, from being able to spot trending topics, the people who are most influencing these topics, the most popular or shared content on these topics and getting insights into the topics most discussed by individual influencers or groups of influencers relevant to your product category.


Social Listening and Conversation Analysis software allows you also to analyze the broader and deeper conversations taking place online beyond just social networks, the context of these discussions, the types of people participating in these conversations and their level of engagement for a specific topic.


How does one use Social Listening and Conversation Analysis software and the information it provides to deliver measurable improvements to their marketing and public relations?

You need to listen to the online conversations that matter to your business so you can target and pique the interest of the right online influencers—at the right time—who are most likely to have interest in and/or share your news.

How does one properly identify the right audiences to engage with? There are four basic things you need to do:


1. Find the journalists, analysts and social voices who have recently written or shared content on the topic(s) relevant to your news.

2. Share their content with your social media networks. And share your content and news with them (and give some context as to why you are sharing the information).

3. Comment on their blogs and news stories that relate to your news. Do so in a non-promotional manner while referencing and/or linking to your content.

4. Connect with (LinkedIn) and/or follow (Twitter) them, thus expanding your network and social footprint.

How to do this effectively is the focus of our latest white paper.

Download our white paper and learn how.

WhitePaper

TAGGED: social media
HRmarketer June 1, 2012
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

SMEs Use AI-Driven Financial Software for Greater Efficiency
Artificial Intelligence
data security in big data age
6 Reasons to Boost Data Security Plan in the Age of Big Data
Big Data
data science anayst
Growing Demand for Data Science & Data Analyst Roles
Data Science
ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

use ai to get the most out of your social media strategy
Social Media Analytics

Use AI to Get the Most Out of Your Social Media Marketing Strategy

6 Min Read
leveraging social data for ROI
Social Media Analytics

Leveraging Social Analytics for Optimizing Your Marketing Strategy

9 Min Read
social data analytics
Social Media Analytics

4 Amazing Time Saving Analytics Tools For Social Media Marketing

9 Min Read
revolutionising our social visibility
Artificial Intelligence

How Data Science Is Revolutionising Our Social Visibility

12 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?