Marketing
201 views

[Infographic] 5 Facts Impacting The Mobile Experience

iPerceptions - May 9, 2016

Mobile usage has reached an all-time high, and the number of mobile-only Internet users continues to rise. In 2016, 80 percent of North America will access the…

Analytics
240 views

How to Create Effective B2B Retargeting Campaigns

iPerceptions - May 4, 2016

Does your sales team wish that they could create some sort of relationship with prospects before reaching out to them for the first time?  Thankfully, with the…

Data Mining
114 views

On the Move: Surveying your Mobile User

iPerceptions - July 11, 2012

Increasingly, people are using mobile platforms for online activities – like shopping, reading, playing games and communicating on social networks. But when people use mobile devices, they…

Best Practices
115 views

Forrester’s Customer Experience Forum 2012

iPerceptions - May 11, 2012

For decades, companies have been paying lip service to the idea of delighting customers, while disappointing them in every channel. That tactic won’t cut it anymore. Why…

Analytics
67 views

Board with Digital Analytics?

iPerceptions - May 3, 2012

That’s right – Board. As in it’s almost time to nominate new Board Members for the Digital Analytics Association (DAA). (more…)

Best Practices
107 views

Building Brand One Customer at a Time

iPerceptions - April 26, 2012

(more…)

Best Practices
113 views

Designing the Ultimate Business Intelligence Tool

iPerceptions - November 28, 2011

A short time ago I was contacted regarding a blog by Jaime Brugueras, discussing what he feels is lacking in the current crop of Business Intelligence (BI)…

Business Intelligence
58 views

Redefining Business Intelligence

iPerceptions - November 3, 2011

For many years, eCommerce took a mass market, broad strokes approach. Marketers would throw idea after idea against the wall, just to see what would stick. Black…

Analytics
55 views

Quicksand, Data Overload and Corporate Concrete

iPerceptions - October 12, 2011

One of Avinash‘s favorite expressions is “data puke’, which goes a long way to describing the vast majority of charts, tables and graphs that I’ve seen over…

Best Practices
98 views

Changing Environment is Changing Analytics

iPerceptions - October 6, 2011

Looking back across the last ten years working with analysts in a variety of industries, I realize how much has changed in the environment. As with any…