The Real Social Media Influencers
Who influences you most on Social Media? Who influences you most on Social Media? I think occasionally it’s good for…
Swimming with the Smarter Customer: The Speedo International Story
—The following post was written by Laurie McCabe of SMB Group Recently, Brent Leary and I had the opportunity to…
Some Thoughts on Measuring Consumer Marketing’s Affect on the Path to Purchase
For Consumer Goods companies it’s getting harder to argue with the value of knowing consumers and shoppers at an individual…
Social Blog Carnival: Getting the 411 on Social ROI
As part of the One on One conversation series I do over at SmallBizTrends.com, I recently talked with Cory Hartlen,…
A Next Gen Marketing Research Entrepreneur
Today I have the pleasure of interviewing a good friend and fellow Next Gen market Research entrepreneur Kristin Luck.Many of…
Brand Management in the Age of the Connected Consumer
It’s not surprising that Procter & Gamble pioneered the discipline of Brand Management, but what you may not know is…
How the Consumerization of Data Leads to More Quality of Life Improvements
In the second post of our series about how people everywhere can use data and tools to make the world…
Lithium Closes Round D of Funding – First Take
On January 5th, 2012 Lithium Technologies announced it had closed Round D funding to the tune of $53.4 million, adding…
How I Estimate (Social/Sentiment/Text Analytics) Market Size
Business loves market-size estimates. They quantify opportunity, measured as the gap between an existing and an addressable market, with growth rates…
Game Analytics: Platform Trends, Monetization and Player Value in Social Games
The Game Analytics industry is arguably still in it's infancy. A list of niche analytics vendors for social and mobile games continues to expand, with…
