3 Organizations That Can See the Future with Predictive Analytics
The ability to foresee the future would certainly be the ultimate competitive advantage. In reality though, no business has a…
America’s Favorite Pastime is Having a Data-Driven Renaissance
Two heads. That's what people see when looking at my dad as he identifies himself as both a die-hard Yankees…
Pageviews are Dead, Engagement is King
The pageview as a metric is dying a slow death, and you need little more than to keep your eye…
If You Think Data Security is IT’s Responsibility, Think Again
What does Ebay, Living Social and Adobe have in common? These companies, among countless others, have all experienced a significant…
Do You Have Any Rights in the Age of Big Data Analytics?
With Big Data-related excitement on the verge of finally reaching a crescendo, many market analysts are forecasting gargantuan outlays. But,…
Verizon Flirts with Thin Data Rights Line
The data brokerage game is beefing up, and Verizon just made a massive push to secure its top dog status…
The Amazing Ways Big Data Is Now Used in HR
Employees are a both a business’s greatest asset and its greatest expense. So hitting on the right formula for selecting…
Multi-Channel Retail: Where Big Box Meets Big Data
This is the second article of a two part series on the rise of multi-channel retailing and how traditional retailers…
How 3 Non-Traditional Media Companies Use Media Strategy to Win Big
There is plenty of ambiguity around the term "media." To the paranoid, it means propaganda or tabloids. To others, it…
A Case for Digital Transformation in the Pharmaceuticals Industry
While pharmaceuticals has traditionally been a very lucrative industry marked by blockbuster drugs and astronomical markups in retail prices, it…
