5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty
USING DATA ANALYTICS TO REDEFINE CUSTOMER SERVICE, IN-FLIGHT SERVICE, LOYALTY PROGRAMS & MARKETINGMost people will agree that air travel today…
4 Considerations When Choosing a Hadoop Distribution
Choosing the right Hadoop distribution can be a tricky process. Many businesses looking to adopt Hadoop in their data infrastructure…
The Data Lake: A More Balanced Perspective
The recent data lake debate with my colleague, Anne Buff, may be over, but the discussion in many organizations is…
Is Your Data Big?
So you’ve heard all the buzz about data. It’s big. Apparently, big data is all around us. That’s what they…
10 Reasons Why Now Is the Time to Get into Big Data
With each year that goes by, more and more business are beginning to reap the benefits that come from getting…
Using Recommendation Engines to Reduce Subscription Service Churn
Recommendation engines are the digital version of the pot of gold at the end of the Big Data rainbow. Imagine…
Redefining Loyalty Programs with Big Data and Hadoop
Building Real Customer Relationships from Reward-Based FlingsA loyalty program should not be about points, rewards, or status. While these perks…
The Myth of Multiple Intelligences: Its Impact on eLearning
When you were in grade school, you probably heard about the theory of multiple intelligences. Developed by psychologist Dr. Howard…
Hadoop Can’t Do That
I just got back from a little executive summit conference in Dallas for Chief Data Officers. Frustratingly, I heard a…
Data = Opportunity: But Are You Monetizing Information?
In 2001, Gartner analyst Doug Laney, coined the term “big-data”, to articulate the impending explosion in Volume, Variety, and Velocity (“the 3 Vs”)…
